Review the strategic business objectives that inform the evaluation parameters.
Make a list of questions to choose a KPI for a marketer based on the answers. Example: how will revenues increase after introducing new services?
Analyze the current characteristics to compare them with the expected ones. Then it will become clear where the shortcoming is.
Look for additional data. For example, who predominates among buyers – men or women? Who calls more often? Such information will allow you to work more efficiently.
Choose methods for measuring all data japan girl whatsapp number based on the frequency of reports. Then you will always have useful and up-to-date statistics.
Assign those responsible for collecting and processing information. Automate this process using programs.
Regularly check the effectiveness of KPIs. Replace non-working ones with new ones.
3 Possible Mistakes When Defining Marketer KPIs
Let's look at the most typical mistakes when choosing KPIs.
Wrong KPIs . The famous consultant on strategic business promotion B. Marr identified 75 efficiency coefficients. You need to choose the most useful of them for each planned goal.
Metric overload . Think ahead about how to organize all your data – tables, graphs, maybe even charts. Divide them into key and secondary ones. Set up a dashboard to show to employees.
Vague wording . “Increase sales” and “reduce advertising costs” are commendable, but not enough to assess productivity. Use numbers and clarify. What kind of sales growth will the marketer have to ensure – primary or repeat? And by what percentage? What is the optimal amount required for advertising?
KPI and employee motivation
Due to the metrics you define, a motivation system will be formed, which is based on the actions of the specialist. Therefore, it is logical to divide his salary into fixed and coefficient. With the first, everything is clear - this is payment for the time worked and the fulfillment of tasks to increase sales.
