how does it work?
Posted: Tue Dec 17, 2024 6:39 am
Start by plotting your products or business units on a four-quadrant chart based on their relative market share and market growth rate.
Now, label the four quadrants as follows:
Stars: These are the products or services with australian girls whatsapp number a high market share and a high growth rate—the literal stars of your business. Invest the most resources in these.
Question marks: These are the products or services with low market share but a high growth rate—the wildcards of your business. Decide whether you want to invest more in them (only if they show prospects of becoming stars) or discard them.
Cash cows: These offerings have a high market share but a low growth rate, making them stable earners. Items in these quadrants are typically used to fund the stars.
Pets: These offerings have a low market share and a low growth rate. Like the question marks, decide whether you want to reposition them or ditch them.
Here’s what the growth-share matrix chart from Boston Consulting Group, the creators of this framework,
Now, label the four quadrants as follows:
Stars: These are the products or services with australian girls whatsapp number a high market share and a high growth rate—the literal stars of your business. Invest the most resources in these.
Question marks: These are the products or services with low market share but a high growth rate—the wildcards of your business. Decide whether you want to invest more in them (only if they show prospects of becoming stars) or discard them.
Cash cows: These offerings have a high market share but a low growth rate, making them stable earners. Items in these quadrants are typically used to fund the stars.
Pets: These offerings have a low market share and a low growth rate. Like the question marks, decide whether you want to reposition them or ditch them.
Here’s what the growth-share matrix chart from Boston Consulting Group, the creators of this framework,