Traditional classification of employee evaluation systems
Posted: Tue Dec 17, 2024 6:37 am
Regardless of the approved indicators, all types of KPIs for a marketer's work are divided into three types of online marketing - for traffic, for money, and for leads.
For customer traffic
Traditional promotion principle aimed at consumer flow. Visitors are the main valuable resource of every website, blog, social media profile. If the traffic is weak, you should not expect sales. The thing is that Internet italy whatsapp number traffic itself does not bring income. It needs to be converted, and this causes difficulties.
The customer blames the marketer for attracting the wrong clients. The specialist blames the company's resource, which is not prepared to receive visitors, the poor assortment, even the astrological forecast.
Traditional classification of employee evaluation systems
Most often, marketing agencies focus on traffic, and transfer conversion increase to the customer. This approach is suitable for content marketing, contextual advertising, SEO, SMM, email newsletters.
Key performance indicators:
The number of visitors coming from a specific source (taken from Google Analytics or Yandex.Metrica).
Audience reach is the number of people who saw an ad on social networks. Typically, it is determined using internal statistics in social networks and advertising accounts.
Views – the number of online views of published materials. This indicator will allow you to evaluate the return on content. It is analyzed through statistical data from social networks, Google Analytics and Yandex.Metrica (for websites).
Bounce rate is the proportion of users who left the resource immediately after entering. This is a sign of a bad site or invalidtraffic (garbage traffic). It is determined by the same services.
Subscriber base growth – the number of new people in the account audience over a certain period of time. Calculated based on internal statistics of social networks.
Open rate is the percentage of read emails relative to the subscriber base. It is calculated in mailing services such as Unisende, MailChimp, etc.
User engagement is their interaction with the advertiser's profile. In other words, activity in social networks - likes, reactions, reposts of publications, comments. Separately, ER (engagement rate) as a coefficient is not important. It gains strength only with an increase in the number of subscribers. An increase in engagement indicates that the group does not consist of bots driven by a marketer, but real people. After all, ER is not too difficult to cheat. For an Internet marketer's KPI, this is not an important indicator.
For customer traffic
Traditional promotion principle aimed at consumer flow. Visitors are the main valuable resource of every website, blog, social media profile. If the traffic is weak, you should not expect sales. The thing is that Internet italy whatsapp number traffic itself does not bring income. It needs to be converted, and this causes difficulties.
The customer blames the marketer for attracting the wrong clients. The specialist blames the company's resource, which is not prepared to receive visitors, the poor assortment, even the astrological forecast.
Traditional classification of employee evaluation systems
Most often, marketing agencies focus on traffic, and transfer conversion increase to the customer. This approach is suitable for content marketing, contextual advertising, SEO, SMM, email newsletters.
Key performance indicators:
The number of visitors coming from a specific source (taken from Google Analytics or Yandex.Metrica).
Audience reach is the number of people who saw an ad on social networks. Typically, it is determined using internal statistics in social networks and advertising accounts.
Views – the number of online views of published materials. This indicator will allow you to evaluate the return on content. It is analyzed through statistical data from social networks, Google Analytics and Yandex.Metrica (for websites).
Bounce rate is the proportion of users who left the resource immediately after entering. This is a sign of a bad site or invalidtraffic (garbage traffic). It is determined by the same services.
Subscriber base growth – the number of new people in the account audience over a certain period of time. Calculated based on internal statistics of social networks.
Open rate is the percentage of read emails relative to the subscriber base. It is calculated in mailing services such as Unisende, MailChimp, etc.
User engagement is their interaction with the advertiser's profile. In other words, activity in social networks - likes, reactions, reposts of publications, comments. Separately, ER (engagement rate) as a coefficient is not important. It gains strength only with an increase in the number of subscribers. An increase in engagement indicates that the group does not consist of bots driven by a marketer, but real people. After all, ER is not too difficult to cheat. For an Internet marketer's KPI, this is not an important indicator.