Times Cross Marketing Doesn't Work
Posted: Tue Dec 17, 2024 6:35 am
Promotion of products/services whose audiences do not have common interests
For example, offering customers of a meat store coupons for products for vegetarians for purchases over 5,000 rubles.
Offer without expiration date
Let's say you give a customer a gift - a free decoration for a check amount of 3,000 rubles. If the coupon does not limit the validity period of the promo code, then the person italy phone number whatsapp can demand the gift in a month or two, when the goods are sold out.
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Demarketing: concept and areas of application
When clients receive an invitation without an expiration date for the promotion (or it is too long), the "I'll take the gift later" effect may be triggered. And after a while, people forget about the coupon. The effect of the cross-promotion should be minimal in order to motivate the client to take the target action right now.
Discount in exchange for a sample
Having received a discount on the next purchase, a person must spend money again to use the gift. And this is unpleasant for people, because they do not like to be forced to spend. It is better to present a free sample, because it is difficult to refuse a "freebie".
Today, you can't surprise a buyer with a discount, even a huge one. A sample gift works more effectively. After all, the chance to get a free product worth 1,000 rubles will work much more effectively than a 90% discount, which can be 5,000 rubles.
Problems with getting cross product
If, for example, you need to travel to a distant part of the city to get a product or it requires installing applications with complex registration, this is doomed to low demand by default. Rarely will anyone bother for a not very valuable gift.
When a number of actions must be performed to receive the goods (register on the resource, arrive at the appointed time, provide card details, repost, run around the retail outlets), such a promotion is doomed to failure. Customers like to pick up gifts right away and without any additional effort.
For example, offering customers of a meat store coupons for products for vegetarians for purchases over 5,000 rubles.
Offer without expiration date
Let's say you give a customer a gift - a free decoration for a check amount of 3,000 rubles. If the coupon does not limit the validity period of the promo code, then the person italy phone number whatsapp can demand the gift in a month or two, when the goods are sold out.
Read also!
Demarketing: concept and areas of application
When clients receive an invitation without an expiration date for the promotion (or it is too long), the "I'll take the gift later" effect may be triggered. And after a while, people forget about the coupon. The effect of the cross-promotion should be minimal in order to motivate the client to take the target action right now.
Discount in exchange for a sample
Having received a discount on the next purchase, a person must spend money again to use the gift. And this is unpleasant for people, because they do not like to be forced to spend. It is better to present a free sample, because it is difficult to refuse a "freebie".
Today, you can't surprise a buyer with a discount, even a huge one. A sample gift works more effectively. After all, the chance to get a free product worth 1,000 rubles will work much more effectively than a 90% discount, which can be 5,000 rubles.
Problems with getting cross product
If, for example, you need to travel to a distant part of the city to get a product or it requires installing applications with complex registration, this is doomed to low demand by default. Rarely will anyone bother for a not very valuable gift.
When a number of actions must be performed to receive the goods (register on the resource, arrive at the appointed time, provide card details, repost, run around the retail outlets), such a promotion is doomed to failure. Customers like to pick up gifts right away and without any additional effort.