From a financial point of view, this is not very profitable PR, but it improves the company's image. Since many clients willingly contribute to good deeds or the solution of other social problems - repair or construction of roads, organization of sports grounds, construction of buildings, etc.
Public structures and charitable foundations
How effective is cross marketing?
Do joint promotional activities produce the italy phone number for whatsapp expected effect? Of course, yes. With the exception of creating a co-branded product, where you need to invest considerable funds (they will then pay off 100%), investments in cross-promotions will be minimal. But the income and the number of new clients are certainly inspiring.
lack of financial resources (support from partners is needed);
similar consumer audience;
enhancing the image of a product through the recognition of its manufacturer;
joint production of leading and related products;
general demand for goods from various categories;
it is beneficial for the customer to have these products;
Various products with similar quality fall into a common price segment.
Let's consider as a successful example of fans of joint PR - the well-known brand Sunlight and the large hypermarket "Lenta", for example. In the latter, people receive promo codes for gifts from the company "Sunlight" when making a purchase. But the check must be for a specified amount. If there is 100-300 rubles short of a certain limit, people usually buy several more items to become the owner of free jewelry.
As for Sunlight, it is only at first glance that the company seems generous with gifts. These are pendants with pearls or cubic zirconia. However, the cashiers politely remind that in addition to the gift, it would be nice to buy a lovely chain. It costs significantly more than penny pendants. This is the most popular marketing technique - to give a secondary product that will entail the need to purchase the main one.
