How to Launch a Cross-Marketing Campaign
Posted: Tue Dec 17, 2024 6:29 am
How to offer cross-marketing to partners, we will tell further. To achieve the result of joint marketing, it is necessary to complete two steps.
How to Launch a Cross-Marketing Campaign
Step 1: Set a goal
This is the main thing an advertising italy girl whatsapp number campaign is based on. For example, cross-events significantly increase brand awareness and attract the audience. Co-packing or promo is used to accelerate sales growth. Having a goal, it becomes clear how to build promotion and what allies to look for.
Step 2. Select partners.
These brands should be selected according to the following criteria:
Affiliate products do not compete with yours, but only complement them.
It is clear that it is not worth cooperating with direct competitors. There will be no benefit from this, only problems will appear. But you can work with a company from your niche, which does not cross your path. If you, for example, produce bathroom accessories, you should consider as a partner a manufacturer of soap, shower gels and other similar products.
Although it is much more effective to consider not the industry of your partner, but the benefit for customers. For example, in supermarket receipts you can see a discount on taxis. Quite reasonable, since a buyer without "wheels" often needs delivery of purchased goods.
Similar customer audience
You have invested a lot of resources and staff time into creating a portrait of an ideal client, defining your target audience. Why offer products to everyone else who does not fit the criteria? The more similar your consumers are to your partners, the more profitable it is for everyone.
How to Launch a Cross-Marketing Campaign
Step 1: Set a goal
This is the main thing an advertising italy girl whatsapp number campaign is based on. For example, cross-events significantly increase brand awareness and attract the audience. Co-packing or promo is used to accelerate sales growth. Having a goal, it becomes clear how to build promotion and what allies to look for.
Step 2. Select partners.
These brands should be selected according to the following criteria:
Affiliate products do not compete with yours, but only complement them.
It is clear that it is not worth cooperating with direct competitors. There will be no benefit from this, only problems will appear. But you can work with a company from your niche, which does not cross your path. If you, for example, produce bathroom accessories, you should consider as a partner a manufacturer of soap, shower gels and other similar products.
Although it is much more effective to consider not the industry of your partner, but the benefit for customers. For example, in supermarket receipts you can see a discount on taxis. Quite reasonable, since a buyer without "wheels" often needs delivery of purchased goods.
Similar customer audience
You have invested a lot of resources and staff time into creating a portrait of an ideal client, defining your target audience. Why offer products to everyone else who does not fit the criteria? The more similar your consumers are to your partners, the more profitable it is for everyone.