Real stories about cooperation with the seller will inspire trust in the target audience and motivate people to make purchases. User Content Materials from customers will also help increase the conversion of the resource (blog or website). It is enough to post photos or videos of customers with reviews or reviews of purchased goods. Instagram commerce statistics show that customer photos increase conversion by 25%. This is because consumer content is perceived by people as a real experience of using the product. They see real opinions of customers about their purchases on the site.
Read also! Lead Processing: 7 Steps and 10 Tips But before publishing materials, you need to obtain the consent of their author, and then indicate who exactly took the photo or video for your resource. Promotions italienische handynummer whatsapp and competitions in social networks The most effective way to attract an audience is the opportunity to win some prize. And in this regard, contests are a great option for expanding coverage, warming up subscribers and promoting the company. Let us remind you that the goal of this event is a traditional application from the site and sales growth. Before the campaign starts, you need to define your goals in order to choose the format for presenting your content.
So, in order to increase coverage, the condition for contestants should be a subscription to the brand's page on a social network. If lead generation is required, the condition for participation is the subscriber's email. This way, your customer base will be replenished with customers who have shown interest in the product. Moreover, such contests bring additional benefits to the company. They will allow collecting content from visitors, which can then be posted on your social networks. Filling the site taking into account the interests of the target audience If your site's content is seen by random (non-target) visitors, conversion will be low. Social media marketing (SMM) is based on identifying the target audience, researching it, and developing website content that takes into account all the nuances of the consumer audience.
Video reviews work better for attracting customers.
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