Analytically, it is easy to identify the pros and cons of the social media promotion policy, compare the intended goals with the achievements, and determine how far the company is from the ideal. Value for the reader People don't go online to read ads. And many ignore this kind of content on principle. And this needs to be israel whatsapp number understood. To make ads more attractive, you need to show readers something useful. Then they will be interested in products that solve important problems. How to get more applications from Yandex and Google via targeting Blogs are quite popular now, where companies can share news, useful information, discuss cases, etc. This way, you can attract quite a lot of visitors to the site. A link to the blog can be given in contextual advertising, setting up retargeting for its readers. These people have practically passed the funnel. Of course, they are not mature enough to apply, but they are interested in the company's products, since they read publications. How to get more applications from Yandex and Google via targeting Not all of them are potential clients. There are also representatives of other companies who evaluate competitors' sites. But we are still interested in consumers. So what should we do? First of all, study the traffic to understand what topics are of greatest interest to readers.
The coverage, depth of site viewing, and duration of presence on a particular page are important here. Segment the target audience by popular topics in Google Analytics or Yandex.Metrica services. Develop a landing page with a sales proposition for each segment. If you, for example, write articles on expertise, it would be a good idea to offer readers an SEO audit, directing them to the necessary page. Launch advertising for each user group, promoting thematic landing pages. Moreover, it is more convenient to group all these ads according to customer segmentation. Assess the activity of the target audience on each topic. Determine where the most requests from the site come from and calculate their cost. At first it seems that all this is not difficult. But blogs have their own specifics. Targeting businesses or advertising professionals. If the content is created for beginners, retargeting will be unsuccessful. A certain resource traffic per day is from 500 people. With weak traffic, it is impossible to gather a wide target audience. Increasing the cost per click for blog visitors if contextual advertising is set up for key phrases. Here the rate goes up because these people have long been familiar with your brand and are deeper in the funnel than those readers who are seeing the company's ad for the first time.
