decide on measurable goals for your videos, such as enrolling in a course, selling a product, or something else;
Monitor KPIs and overall view performance to understand your actual return on investment.
Read also: best video apps
Understanding that without a strategy you can't achieve measurable goals, here are some ideas to produce video content and improve your marketing:
Video tutorials , where you show people how your product or service works and what benefits they could get from using it;
Brand videos , typically created for larger marketing campaigns, to tell the company vision and mission, products and/or services in a general way;
Video interviews with experts , to build credibility and authority within your sector of expertise;
Video edutainment , to entertain and at the same time educate your users on certain topics important to your company;
Case studies and testimonials , to get your customers talking and buy country b2b b2c email address list thus improve the perception of potential consumers;
Live video on Instagram , to show behind the scenes and answer frequently asked questions from your potential customers;
UGC videos , using user-generated content , or content generated by users, to make sure they are the ones talking about your company. To encourage this type of content, you could launch a video contest , with a prize up for grabs, in order to improve participation by your fans.
In conclusion
To be successful, a video content marketing strategy cannot be improvised. It requires planning and a good dose of testing to understand which types of content are most appreciated (and which are least) by your target audience.
A good idea is to involve your users , perhaps by asking them directly what they would like to see more of on your social media, even through polls in Instagram Stories, and involving them in your strategy by organizing a video contest . With Leevia, organizing a video prize contest is very simple: you can focus on the creative idea, while we can take care of the bureaucratic formalities as the delegated entity .The new cookie guidelines came into force in January 2022 , requiring companies to comply with the rules issued by the Privacy Guarantor on June 10, 2021.
This provision indicates which rules to apply to reading and writing operations within a user's terminal, referring to the use of cookies and other tracking tools . In particular, the document also specifies the correct methods of acquiring consent from users, in full compliance with the GDPR , or the Data Protection Regulation that came into force in May 2018.
