Use an exit pop-up to invite people to share their feedback. This could be a survey, a poll, or even an email. Let your audience know that you are interested in hearing their thoughts and feelings.
5. Overcome common objections
One of the most important tasks of a marketer or entrepreneur is to overcome objections. You know this because you are a consumer yourself.
When you go to the supermarket, you don't just throw something in your cart because you need it - unless, of course, you're really hungry. You run through a list of questions in your head.
How much does it cost? When will you eat it? How many people does it serve? Is it healthy?
Sometimes you go through these questions and answers without even realizing it.
As a marketer, you can use exit pop-ups to deal with objections right away. If you acknowledge potential objections, consumers won’t find them so scary.
Below are some of the most common objections to purchasing a product or service:
Limited funds: “I may not be able to afford it right now.”
Perceived value: “I’m not sure I’ll get what I paid for.”
Lack of knowledge of your brand: “Who are you again?”
Lack of knowledge about a product or service: “I don’t quite understand how this works.”
Concern about the difficulty of using a product or service: “It will take too long to figure out.”
Deadlines and Delays: “I can’t wait six months before making a decision.”
Competitors: “I have been using this company for many years.”
Fear of change: “Using something new will be uncomfortable.”
Procrastination: “I don’t really need this right now.”
Choose one objection to answer in your exit intent pop-up. Make it so compelling that the consumer is no longer nervous about buying.
For example, suppose people are concerned that they won't be able to figure out how to use your product. This is a common objection, especially when it comes to appliances, electronics, and toys.
To allay these fears, use a diagram or explanatory video in a pop-up window. Emphasize that you provide simple, clear instructions with each product.
6. Offer your most popular product
When creating exit-intent pop-ups, it's best to promote a single, high-value product . Choose the most popular product in your online store, for example, or the best value for money from your service offering.
This targeted approach can help increase conversion rates by whatsapp number list pdf presenting your site visitors with a clear and compelling offer.
7. Offer more value or a discount on the upsell
You can also use exit popups to upsell your audience. For example, you can offer $100 off your most expensive product. That's a huge savings.
You can also add value to a product. Let's say you sell a pair of high-quality athletic shoes. Offer to add a pair of absorbent athletic socks to every pair your customer buys.
8. Ask visitors to take a quick survey in exchange for something valuable
Conducting surveys can be extremely useful for marketers, but only if they follow best practices:
Ask specific questions that encourage clarification.
Don't provide consumers with more than two choices.
Don't ask customers to "rate" anything; instead, encourage feedback.
Limit the number of questions to 10 or less.
Many surveys are too broad or general to be useful. They require the respondent and the business to make assumptions, which makes the data useless.
While many people love to give their opinions on all sorts of topics, it's helpful to incentivize a survey in your exit pop-up. For example, anyone who takes a survey will receive a free copy of an ebook or a $10 off coupon to use on any product in your store.
