Offer a discount or a free sample
Posted: Tue Dec 17, 2024 5:52 am
Consumers love two words more than anything when it comes to shopping: free and discounted. Free is preferable, of course, but we'll accept a 30% off coupon if that's what you're offering.
We've already mentioned that exit intent popups often work because they encourage visitors to return to the page and change their mind about leaving. If a prospect is considering purchasing one of your products, you want to nudge that person toward a purchase using an exit intent popup .
A discount is a great way to do that. It says, "Okay, maybe this price scared you a little bit, so let me fix that."
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.
It's not just about getting your prospects on board. It's about demonstrating as much value as possible. If your prospects feel value, they'll want to buy from you.
Here's a great example of a discount pop-up from Avanchy.
Avanchy Popup
Image courtesy of Avanchy
4. Offer free shipping on all or certain purchases
Shipping costs are one of the main reasons people continue to shop at brick-and-mortar stores. They don't want to spend $10 on something they can buy at Walmart down the road.
If you address this common objection with a free shipping offer in your exit intent popup , you can convince more people to take you up on your offer.
Offering free or discounted shipping in an exit pop-up gives visitors a reason to stop, think, and change their mind.
Many companies can't stay in business if they offer free shipping on whatsapp number list everything. If you have to pay shipping for an item that costs $3, you're not going to make a profit.
However, if you sell higher-priced products, you can offer free shipping. It's easy to include shipping in the price of products that cost hundreds of dollars.
If you sell less expensive items, consider offering free shipping if a customer spends more than a certain amount, like $99. Not only is this a way to overcome the shipping hurdle, but it's also a way to encourage people to buy more items in the same transaction.
5. Create a sense of scarcity and urgency
You've heard of "impulse buying," right?
You're standing in line at the supermarket, you see a Three Musketeers bar and you realize you need a chocolate fix to get through the day.
Or maybe you see a shirt you like at your local clothing store, and there's only one left in your size on the shelf. If you don't buy it now, you may never get a chance again, so you grab it without even looking at the price tag.
Impulse purchases are made without much thought. The same thing happens with scarcity purchases. You can recreate the same phenomenon in an online store by incorporating scarcity or urgency into the offer in the exit pop-up.
For example, you might offer a visitor 20 percent off their next order if they place it within 24 hours. If the visitor doesn't take action quickly, they'll lose the discount forever.
We've already mentioned that exit intent popups often work because they encourage visitors to return to the page and change their mind about leaving. If a prospect is considering purchasing one of your products, you want to nudge that person toward a purchase using an exit intent popup .
A discount is a great way to do that. It says, "Okay, maybe this price scared you a little bit, so let me fix that."
Free samples also work well. If you sell digital downloads or services on Etsy, you can offer a free product sample or consultation.
It's not just about getting your prospects on board. It's about demonstrating as much value as possible. If your prospects feel value, they'll want to buy from you.
Here's a great example of a discount pop-up from Avanchy.
Avanchy Popup
Image courtesy of Avanchy
4. Offer free shipping on all or certain purchases
Shipping costs are one of the main reasons people continue to shop at brick-and-mortar stores. They don't want to spend $10 on something they can buy at Walmart down the road.
If you address this common objection with a free shipping offer in your exit intent popup , you can convince more people to take you up on your offer.
Offering free or discounted shipping in an exit pop-up gives visitors a reason to stop, think, and change their mind.
Many companies can't stay in business if they offer free shipping on whatsapp number list everything. If you have to pay shipping for an item that costs $3, you're not going to make a profit.
However, if you sell higher-priced products, you can offer free shipping. It's easy to include shipping in the price of products that cost hundreds of dollars.
If you sell less expensive items, consider offering free shipping if a customer spends more than a certain amount, like $99. Not only is this a way to overcome the shipping hurdle, but it's also a way to encourage people to buy more items in the same transaction.
5. Create a sense of scarcity and urgency
You've heard of "impulse buying," right?
You're standing in line at the supermarket, you see a Three Musketeers bar and you realize you need a chocolate fix to get through the day.
Or maybe you see a shirt you like at your local clothing store, and there's only one left in your size on the shelf. If you don't buy it now, you may never get a chance again, so you grab it without even looking at the price tag.
Impulse purchases are made without much thought. The same thing happens with scarcity purchases. You can recreate the same phenomenon in an online store by incorporating scarcity or urgency into the offer in the exit pop-up.
For example, you might offer a visitor 20 percent off their next order if they place it within 24 hours. If the visitor doesn't take action quickly, they'll lose the discount forever.