21 Proven Exit Popup Formulas That Will Increase Your Conversion Rate
Posted: Tue Dec 17, 2024 5:50 am
You may have heard that exit intent popups don’t work well. Many marketers criticize them for their poor performance and annoying user experience. But should you avoid using exit popups on your site?
No, you just need to optimize them for conversions and sales.
It all starts with understanding your target audience. You can only create a good exit popup if you know what your customer wants. It’s that simple.
But when done right, exit popups can be effective. A recent study found that exit-intent popups can save up to 13.5% in visitor abandonment.
You can dramatically increase signups and sales on your site by continually testing and refining your exit popup formulas. In this guide, we'll show you exactly how to create exit intent popups that work, as well as plenty of exit intent popup examples to inspire you.
What are Exit Intent Pop-ups?
What is an exit popup? 1
Before we get into the details, let's define the word "popup." In general, it's used to describe a box or other message that appears over the traditional content on a web page.
For example, if you visit the website of popular teen clothing brand Justice Store , you'll see a pop-up at the bottom of the page.
Shopjustice popup
Image courtesy of Shop Justice
See that X in the top right corner? That's the first clue that this whatsapp number australia is a pop-up. If you're not interested in joining CR Squad, you can click the X and restore the page to its normal view.
These types of pop-ups usually appear as soon as you land on a site, or after a delay. They are often limited to first-time visitors or those who haven't visited in a while.
An exit intent popup serves the same purpose, but has a different mechanism of action. Instead of appearing immediately, the user attempting to close the browser causes it to appear on the screen.
Exit intent triggers are based on visitor behavior, such as moving the cursor to the top of the browser window.
This technology allows a popup to appear just when a site visitor is about to leave, giving you one last chance to encourage visitors to stay or take action.
To see an example of an exit pop-up, visit the Brooks Brothers men's clothing site.
Brook brothers
Image courtesy of Brooks Brothers
We invoked the pop-up by hovering over the X button in our browser. The pop-up invites us to become Brooks Insiders by entering our contact information in a short field.
No, you just need to optimize them for conversions and sales.
It all starts with understanding your target audience. You can only create a good exit popup if you know what your customer wants. It’s that simple.
But when done right, exit popups can be effective. A recent study found that exit-intent popups can save up to 13.5% in visitor abandonment.
You can dramatically increase signups and sales on your site by continually testing and refining your exit popup formulas. In this guide, we'll show you exactly how to create exit intent popups that work, as well as plenty of exit intent popup examples to inspire you.
What are Exit Intent Pop-ups?
What is an exit popup? 1
Before we get into the details, let's define the word "popup." In general, it's used to describe a box or other message that appears over the traditional content on a web page.
For example, if you visit the website of popular teen clothing brand Justice Store , you'll see a pop-up at the bottom of the page.
Shopjustice popup
Image courtesy of Shop Justice
See that X in the top right corner? That's the first clue that this whatsapp number australia is a pop-up. If you're not interested in joining CR Squad, you can click the X and restore the page to its normal view.
These types of pop-ups usually appear as soon as you land on a site, or after a delay. They are often limited to first-time visitors or those who haven't visited in a while.
An exit intent popup serves the same purpose, but has a different mechanism of action. Instead of appearing immediately, the user attempting to close the browser causes it to appear on the screen.
Exit intent triggers are based on visitor behavior, such as moving the cursor to the top of the browser window.
This technology allows a popup to appear just when a site visitor is about to leave, giving you one last chance to encourage visitors to stay or take action.
To see an example of an exit pop-up, visit the Brooks Brothers men's clothing site.
Brook brothers
Image courtesy of Brooks Brothers
We invoked the pop-up by hovering over the X button in our browser. The pop-up invites us to become Brooks Insiders by entering our contact information in a short field.