Create a compelling offer around your lead magnet to get leads
Posted: Tue Dec 17, 2024 5:49 am
Your offer is the headline or copy that entices your audience to download your lead magnet. If you don't present your lead magnet in a compelling enough package, people won't bite.
Look at these three sentences:
Free cheat sheet
Get a free cheat sheet
Get Your Free Marathon Readiness Cheat Sheet Now
Which one is more likely to get you to subscribe?
The last option has a number of advantages over the first two:
Unique Verb : "Snag" is a strong verb that implies that you are getting something valuable that other people want.
specificity : We told the reader exactly what he or she would receive.
Urgency : Including the word "now" at the end encourages the reader to act quickly.
We recommend writing at least 20 sentences before you decide which one to use. Play with language and other qualities to find the right way to capture interest and drive conversions.
8. Create email campaigns to your new email list
Drip email campaigns are designed to nurture leads through a sales funnel. This is a series of three or more emails that arrive in your subscribers' inboxes at regular intervals.
Why is this important when you're learning how to build an email list from scratch?
You want your subscribers to be engaged and interested. They will be more likely to open your emails, click on your call to action phrases , and even forward your emails to their friends.
Plus, email marketing isn't everything. An email list isn't much use if your subscribers never make a purchase.
You can use email drip campaigns to guide a subscriber to a product or service. Start by warming them up with information and entertainment, then slowly introduce your offer.
By the end of the drip campaign, your subscribers should have all the information they need to make an informed decision. That's when you give them an extra incentive, like a discount coupon or free shipping offer.
9. Continue to drive traffic to your site to continually generate new leads
Without traffic, your lead generation efforts begin to stagnate. While it’s great to have some content on your site, you also need to take things a few steps further. Let’s look at some of the best ways to attract more traffic so your email list can continually grow.
Use social media to increase website traffic
Social media is one of the best tools for driving traffic to your site. If you are not present on at least one or two social channels, you are way behind the times.
Facebook, Instagram, Snapchat, Twitter, LinkedIn and other platforms allow you to connect with new people and grow your audience. Consumers who would never find your site through a Google search may click on a Facebook post.
However, many marketers and business owners use social media incorrectly. They constantly promote their products or services, so even their followers ignore them.
Follow the 80/20 rule. This means that 80 percent of your social media whatsapp japan number content should be focused on providing value to your audience, such as tips, strategies, or entertainment. Use the remaining 20 percent for promotion.
How to Use Social Media Platforms to Generate Leads
A social media post consists of three parts that can help you generate leads:
An attention-grabbing headline
Attractive image
Attractive call to action
That's it. If you can get these three elements right, you'll get a lot of clicks from your audience.
The headline should present your offer in a compelling way. It should address a pain point (1), relate to the audience (2), or ask an interesting question (3). Here are examples of all three strategies:
Get in Shape for Summer Fun with Quick Leg Workouts (Pain Point)
I struggled with developing leg strength for years. Here's how I overcame it (relevant)
Do you want to have stronger legs? (question)
The image should relate to the headline in some way. You can make it either positive or negative.
For this example, we could choose a stock image of a man or woman struggling up the stairs. This is negative. Or we could choose a picture of someone enjoying exercise. This is positive.
Look at these three sentences:
Free cheat sheet
Get a free cheat sheet
Get Your Free Marathon Readiness Cheat Sheet Now
Which one is more likely to get you to subscribe?
The last option has a number of advantages over the first two:
Unique Verb : "Snag" is a strong verb that implies that you are getting something valuable that other people want.
specificity : We told the reader exactly what he or she would receive.
Urgency : Including the word "now" at the end encourages the reader to act quickly.
We recommend writing at least 20 sentences before you decide which one to use. Play with language and other qualities to find the right way to capture interest and drive conversions.
8. Create email campaigns to your new email list
Drip email campaigns are designed to nurture leads through a sales funnel. This is a series of three or more emails that arrive in your subscribers' inboxes at regular intervals.
Why is this important when you're learning how to build an email list from scratch?
You want your subscribers to be engaged and interested. They will be more likely to open your emails, click on your call to action phrases , and even forward your emails to their friends.
Plus, email marketing isn't everything. An email list isn't much use if your subscribers never make a purchase.
You can use email drip campaigns to guide a subscriber to a product or service. Start by warming them up with information and entertainment, then slowly introduce your offer.
By the end of the drip campaign, your subscribers should have all the information they need to make an informed decision. That's when you give them an extra incentive, like a discount coupon or free shipping offer.
9. Continue to drive traffic to your site to continually generate new leads
Without traffic, your lead generation efforts begin to stagnate. While it’s great to have some content on your site, you also need to take things a few steps further. Let’s look at some of the best ways to attract more traffic so your email list can continually grow.
Use social media to increase website traffic
Social media is one of the best tools for driving traffic to your site. If you are not present on at least one or two social channels, you are way behind the times.
Facebook, Instagram, Snapchat, Twitter, LinkedIn and other platforms allow you to connect with new people and grow your audience. Consumers who would never find your site through a Google search may click on a Facebook post.
However, many marketers and business owners use social media incorrectly. They constantly promote their products or services, so even their followers ignore them.
Follow the 80/20 rule. This means that 80 percent of your social media whatsapp japan number content should be focused on providing value to your audience, such as tips, strategies, or entertainment. Use the remaining 20 percent for promotion.
How to Use Social Media Platforms to Generate Leads
A social media post consists of three parts that can help you generate leads:
An attention-grabbing headline
Attractive image
Attractive call to action
That's it. If you can get these three elements right, you'll get a lot of clicks from your audience.
The headline should present your offer in a compelling way. It should address a pain point (1), relate to the audience (2), or ask an interesting question (3). Here are examples of all three strategies:
Get in Shape for Summer Fun with Quick Leg Workouts (Pain Point)
I struggled with developing leg strength for years. Here's how I overcame it (relevant)
Do you want to have stronger legs? (question)
The image should relate to the headline in some way. You can make it either positive or negative.
For this example, we could choose a stock image of a man or woman struggling up the stairs. This is negative. Or we could choose a picture of someone enjoying exercise. This is positive.