If digital marketing were a ship, its captain would be data
Posted: Tue Dec 17, 2024 4:53 am
Marketers can no longer afford to ignore data. A Signal study released in September of this year showed that 53% of marketers in the United States have increased their budget for technology tools and integration that facilitate data collection for decision-making. Adding technology platforms without any connection simply does not work. As a result, 96% of marketers surveyed said they received direct benefits in the fulfillment of their marketing strategies thanks to technological integration.
Does this mean that in 2015, technology should be your priority? As a Marketing Director, your priority should be to measure results and to achieve this, you must have the technological platforms that allow you to leave the “artisanal” era of marketing. Creating a report with data cross-referencing, trends over time and identifying the channel with the best quantitative results for each of your strategies should be a problem solved for your department in 2015.
4. Coordination between marketing and sales is essential to optimize budgets
The State of Inbound Marketing 2014 study presented another revealing piece of data phone number list that shows how marketing and sales are two sides of the same coin. Reaching an agreement with sales to deliver results in terms of leads generates credibility for marketing departments. Of the companies surveyed, more than 50% that said they have a Service Level Agreement (SLA) with sales indicated that they received a larger budget for their marketing activities than those that do not have one.
Does this mean that linking your results to those of your sales department should be one of your priorities for 2015? Not necessarily. If this is your first time trying, be cautious. It is better to set realistic goals than to overestimate the results and not achieve them. Start by learning what an SLA is and how it can help your company in 2015 and gradually implement these principles in your marketing management.
5. Inbound Marketing is spreading rapidly among companies of all sizes
It is no longer just a fad, nor is it something that digital agencies in Ecuador include in their menu of services to keep up. It is a successful trend in the world of B2B companies and even B2C in various sectors. Among those surveyed by HubSpot , more and more companies have made Inbound their main form of marketing.
The idea that this strategy is only for large companies falls apart, as more than 80% of respondents with an annual marketing budget of $25,000 or less are getting results. However, the bulk of companies that are successful at doing Inbound, 93%, have an annual marketing budget ranging from $1M to $5M.
Should inbound marketing be on your radar in 2015? Of course. But don't settle for just one activity in isolation, but rather the entire strategy. Inbound marketing isn't just a set of tactics to attract customers, it's a way of looking at marketing where the most important thing is relationships with people and not cold numbers. If you're trying to ride this wave in 2015, start by rethinking the way your company looks at its customers and looks at itself.
Does this mean that in 2015, technology should be your priority? As a Marketing Director, your priority should be to measure results and to achieve this, you must have the technological platforms that allow you to leave the “artisanal” era of marketing. Creating a report with data cross-referencing, trends over time and identifying the channel with the best quantitative results for each of your strategies should be a problem solved for your department in 2015.
4. Coordination between marketing and sales is essential to optimize budgets
The State of Inbound Marketing 2014 study presented another revealing piece of data phone number list that shows how marketing and sales are two sides of the same coin. Reaching an agreement with sales to deliver results in terms of leads generates credibility for marketing departments. Of the companies surveyed, more than 50% that said they have a Service Level Agreement (SLA) with sales indicated that they received a larger budget for their marketing activities than those that do not have one.
Does this mean that linking your results to those of your sales department should be one of your priorities for 2015? Not necessarily. If this is your first time trying, be cautious. It is better to set realistic goals than to overestimate the results and not achieve them. Start by learning what an SLA is and how it can help your company in 2015 and gradually implement these principles in your marketing management.
5. Inbound Marketing is spreading rapidly among companies of all sizes
It is no longer just a fad, nor is it something that digital agencies in Ecuador include in their menu of services to keep up. It is a successful trend in the world of B2B companies and even B2C in various sectors. Among those surveyed by HubSpot , more and more companies have made Inbound their main form of marketing.
The idea that this strategy is only for large companies falls apart, as more than 80% of respondents with an annual marketing budget of $25,000 or less are getting results. However, the bulk of companies that are successful at doing Inbound, 93%, have an annual marketing budget ranging from $1M to $5M.
Should inbound marketing be on your radar in 2015? Of course. But don't settle for just one activity in isolation, but rather the entire strategy. Inbound marketing isn't just a set of tactics to attract customers, it's a way of looking at marketing where the most important thing is relationships with people and not cold numbers. If you're trying to ride this wave in 2015, start by rethinking the way your company looks at its customers and looks at itself.