5: Trends break out of the viral format
Posted: Tue Dec 17, 2024 4:43 am
Social media content trends
In 2025, content is getting more sophisticated, more narrative italy phone number whatsapp -driven, and more community-focused. Here's how brands are leveling up their content game.
4: Brand social goes unscripted
Think less corporate messaging, more reality TV vibes. Brands are taking cues from unscripted television, creating ongoing storylines with real characters and authentic moments that keep followers hooked. This approach turns everyday brand moments into must-watch content, complete with story arcs, character development, and the kind of dramatic tension that brings audiences back for more.
Just look at Dr. Miami's wildly popular social content, with recurring characters like his social media manager Alex and his son Mini Miami stealing the show. Or, consider Duo — the big green mascot for Duolingo who repeatedly goes viral for his chaotic antics on TikTok (or Legal Steve, who has to deal with Duo's antics).
2025 social media trends - trend 4 - brand social goes unscripted
Image source
Quick take: Consider how you can bring more narrative storytelling into your content strategy. This could mean highlighting team personalities, sharing customer journeys, or creating episodic content around your brand's mission.
The exhausting chase for viral moments is giving way to something more sustainable. Smart brands are zooming out to tap into broader cultural movements instead of relying on fleeting formats that may quickly lose relevance. By focusing on cultural context, brands can produce content with staying power while avoiding the pitfalls of constantly chasing trends.
Take Nutter Butter, for instance — the brand has created its own distinct voice by leaning into Gen Z's cursed humor, brain rot aesthetic, embracing deliberately unsettling and surreal memes that subvert what you'd expect from a cookie brand. By committing to this weird authenticity, they've built a loyal following that engages with their content whether it's trending or not.
2025 social media trends - trend 5 - Trends break out of the viral format
In 2025, content is getting more sophisticated, more narrative italy phone number whatsapp -driven, and more community-focused. Here's how brands are leveling up their content game.
4: Brand social goes unscripted
Think less corporate messaging, more reality TV vibes. Brands are taking cues from unscripted television, creating ongoing storylines with real characters and authentic moments that keep followers hooked. This approach turns everyday brand moments into must-watch content, complete with story arcs, character development, and the kind of dramatic tension that brings audiences back for more.
Just look at Dr. Miami's wildly popular social content, with recurring characters like his social media manager Alex and his son Mini Miami stealing the show. Or, consider Duo — the big green mascot for Duolingo who repeatedly goes viral for his chaotic antics on TikTok (or Legal Steve, who has to deal with Duo's antics).
2025 social media trends - trend 4 - brand social goes unscripted
Image source
Quick take: Consider how you can bring more narrative storytelling into your content strategy. This could mean highlighting team personalities, sharing customer journeys, or creating episodic content around your brand's mission.
The exhausting chase for viral moments is giving way to something more sustainable. Smart brands are zooming out to tap into broader cultural movements instead of relying on fleeting formats that may quickly lose relevance. By focusing on cultural context, brands can produce content with staying power while avoiding the pitfalls of constantly chasing trends.
Take Nutter Butter, for instance — the brand has created its own distinct voice by leaning into Gen Z's cursed humor, brain rot aesthetic, embracing deliberately unsettling and surreal memes that subvert what you'd expect from a cookie brand. By committing to this weird authenticity, they've built a loyal following that engages with their content whether it's trending or not.
2025 social media trends - trend 5 - Trends break out of the viral format