SaaS companies have discovered that interactive content can be a powerful ally in accelerating the sales cycle . Any Content Marketing strategy must include this concept in practice.
Changing direction is always a challenge anyway, especially when the main goal is to be more attractive to potential customers .
So, to help you understand more about this topic, we have put central african republic email list 14147 contact leads together some examples and ideas that will be very useful when building a solid and successful strategy.
Keep reading!
Why do you need interactive content for your SaaS business?
Interactive content is very popular on the Internet. You've probably already downloaded an ebook, read an infographic, or answered a quiz. If so, you've certainly interacted with this type of resource.
We're talking about digital experiences designed to engage your audience , rather than passively consuming content. There's a huge gap between the two!
Typically, an interactive experience includes a feedback loop , so that the user takes an action and receives something personalized in return.
The bottom line is that interactive content ultimately attracts and captures people's attention much more efficiently than a traditional blog post or a simple PDF .
Therefore, it quickly became a trend among Content Marketing best practices.
Enrich the user experience
SaaS interactive content turns a monologue into a dialogue.
This specific quality makes it perfect for Digital Marketing . According to ion Interactive , for example, 70% of marketers say that interactive content actually converts site visitors.
In fact, most marketing professionals consider engagement as their primary goal. From this point of view, interactive content enriches the user experience, thereby leading to an increase in the conversion rate .
Improve the buyer's journey
The time it takes for a person to decide to buy something is a fertile field for marketing actions. By adding interactive content to your strategy, that moment can be used to capture the attention of your leads.
The buying journey accelerates at every stage. In the first phase — discovery — interaction works as a powerful means of attraction. Then, in the consideration phase, it can demonstrate the benefits of your products.
In this context, a competitive advantage of interactive content for SaaS is personalization . This means giving your customers an example that perfectly fits their needs.
Let's take a closer look at how interactive calculators are especially useful for this purpose.
