5 common problems with a content marketing strategy
Posted: Tue Dec 17, 2024 4:33 am
If content marketing is the fuel that makes the engine of every inbound strategy work , why not give it the proper importance? A company or organization that relies on inbound marketing must pay close attention to the content it offers to the people it intends to attract, and invest time and budget in the creation of posts, videos, deliverables, lists…
Most companies believe that when a content cell phone number list marketing strategy underperforms , the reasons are usually internal, due to lack of time or budget, an incorrect strategy or an inadequate definition of priorities.
Five reasons why a content marketing strategy is underperforming
Let’s break down the five most common problems affecting content marketing.
1. There is no content marketing strategy
Having a strategy set in a document will increase the efficiency and productivity of investments, strengthen the brand and maximize the results of your efforts. According to a study by Content Marketing Institute , 61% of B2B marketing professionals said they have a documented strategy. And this is the right way to put a good content strategy in place:
Most companies believe that when a content cell phone number list marketing strategy underperforms , the reasons are usually internal, due to lack of time or budget, an incorrect strategy or an inadequate definition of priorities.
Five reasons why a content marketing strategy is underperforming
Let’s break down the five most common problems affecting content marketing.
1. There is no content marketing strategy
Having a strategy set in a document will increase the efficiency and productivity of investments, strengthen the brand and maximize the results of your efforts. According to a study by Content Marketing Institute , 61% of B2B marketing professionals said they have a documented strategy. And this is the right way to put a good content strategy in place: