Discover the alternatives that show why Big Data is so important in e-commerce
Posted: Tue Dec 17, 2024 4:31 am
Big Data in e-commerce has already become a reality for companies that see the digital context as an opportunity to increase their sales.
Internet consumption has a strong relationship with technology capable of collecting information and making detailed analyses of user behavior.
Based on this data, virtual stores develop their marketing and sales strategies, their customer service processes and even the logistics of their products.
All of this with a single objective: to improve the experience of digital buyers and stand out in their niche.
In this article, we will tell you about the impact of Big Data on cayman islands email list 26689 contact leads e-commerce and why you should consider it in your business (if you haven't already).
What is Big Data?
Before going deeper into the topic, let's define what will be the guiding thread of this post.
Big data is a concept that defines a large volume of data stored and analyzed by companies through specific processes and software to manage the acquired information .
Its objective is to convert the massive amounts of data collected into useful and relevant information for the organization through the use of technology.
The information, in turn, serves to guide the business towards more assertive actions and, as a consequence, increase its conversion power .
Why is Big Data important in e-commerce?
Big Data can help businesses of all sizes and segments, but it has even greater value when it comes to e-commerce .
This happens because consumers' online behavior translates into an unlimited amount of information about their desires, preferences, habits and needs.
In this way, with a solid Big Data system , an e-commerce can easily structure a database that includes everything from the simplest information, such as demographic data, to more categorical data, such as:
the average ticket for each customer,
its current location,
the display time of a particular product,
interaction history;
cart abandonment;
among many others.
But in practice, why is getting all this data and knowing how to gain insights so important for e-commerce? Let’s get to it.
1. Achieve great competitive advantages
There is no doubt that e-commerce is growing steadily not only in Mexico and Colombia , but throughout Latin America.
But while this may be an optimistic scenario, it could also represent a competitive boost for online stores seeking to attract buyers with the help of the Internet.
In this context, using Big Data to optimize sales strategies , discover how the competition acts, understand the perspective of their followers and develop personalization strategies has become essential among e-commerce sites that want to stand out in their niche and get ahead of their competitors .
Internet consumption has a strong relationship with technology capable of collecting information and making detailed analyses of user behavior.
Based on this data, virtual stores develop their marketing and sales strategies, their customer service processes and even the logistics of their products.
All of this with a single objective: to improve the experience of digital buyers and stand out in their niche.
In this article, we will tell you about the impact of Big Data on cayman islands email list 26689 contact leads e-commerce and why you should consider it in your business (if you haven't already).
What is Big Data?
Before going deeper into the topic, let's define what will be the guiding thread of this post.
Big data is a concept that defines a large volume of data stored and analyzed by companies through specific processes and software to manage the acquired information .
Its objective is to convert the massive amounts of data collected into useful and relevant information for the organization through the use of technology.
The information, in turn, serves to guide the business towards more assertive actions and, as a consequence, increase its conversion power .
Why is Big Data important in e-commerce?
Big Data can help businesses of all sizes and segments, but it has even greater value when it comes to e-commerce .
This happens because consumers' online behavior translates into an unlimited amount of information about their desires, preferences, habits and needs.
In this way, with a solid Big Data system , an e-commerce can easily structure a database that includes everything from the simplest information, such as demographic data, to more categorical data, such as:
the average ticket for each customer,
its current location,
the display time of a particular product,
interaction history;
cart abandonment;
among many others.
But in practice, why is getting all this data and knowing how to gain insights so important for e-commerce? Let’s get to it.
1. Achieve great competitive advantages
There is no doubt that e-commerce is growing steadily not only in Mexico and Colombia , but throughout Latin America.
But while this may be an optimistic scenario, it could also represent a competitive boost for online stores seeking to attract buyers with the help of the Internet.
In this context, using Big Data to optimize sales strategies , discover how the competition acts, understand the perspective of their followers and develop personalization strategies has become essential among e-commerce sites that want to stand out in their niche and get ahead of their competitors .