Customer segmentation: a guide to categorizing your consumers and guiding business decisions
Posted: Tue Dec 17, 2024 4:21 am
Customer segmentation is the process that allows companies to divide their consumers into specific categories, based on characteristics that are extracted from their behavior as customers and the information they can obtain from their interactions with the company.
For quite some time now, Digital Marketing has prioritized concepts associated with Customer Centric , which are based on directing all of the company's strategic planning toward the user of the product or service.
For this to be possible, different key processes and actions need to be carried out, and that is where customer segmentation comes into play .
In this material we will explain what this practice is canada email list 12 million contact leads about, why it is so important and how to carry it out, among other things.
Keep reading!
What is customer segmentation?
As its name reflects, it is a process that consists of categorizing clients into different groups , which respond to their characteristics and particularities.
Of course, each segment is made up of users who are similar in different criteria and aspects, which makes them feel motivated and comfortable with the same stimuli and strategies.
In this way, brands are able to strategically adapt commercial processes to each of these groups, in order to make them more effective and profitable.
Customer segmentation vs market segmentation
While market segmentation seeks to separate a company's broad target audience into smaller groups, customer segmentation focuses on analyzing the company's current and ideal consumer base.
This substantial difference means that, in the case of customer segmentation, more precise and objective information is handled to carry out the classification process.
And the data can be obtained directly through interaction with the client or user.
Among other things, brands have certainty about who their consumers are, what they prefer, how much they are willing to spend and what motivates them.
Meanwhile, market segmentation studies are general and often the information obtained is estimates or semi-fictitious elements.
Although they are not the same, these processes go hand in hand and provide feedback to each other.
For example, thanks to the data obtained through customer segmentation, key characteristics of the ideal consumer can be identified, in order to know what type of people to include in the target audience that will then be studied and classified.
For quite some time now, Digital Marketing has prioritized concepts associated with Customer Centric , which are based on directing all of the company's strategic planning toward the user of the product or service.
For this to be possible, different key processes and actions need to be carried out, and that is where customer segmentation comes into play .
In this material we will explain what this practice is canada email list 12 million contact leads about, why it is so important and how to carry it out, among other things.
Keep reading!
What is customer segmentation?
As its name reflects, it is a process that consists of categorizing clients into different groups , which respond to their characteristics and particularities.
Of course, each segment is made up of users who are similar in different criteria and aspects, which makes them feel motivated and comfortable with the same stimuli and strategies.
In this way, brands are able to strategically adapt commercial processes to each of these groups, in order to make them more effective and profitable.
Customer segmentation vs market segmentation
While market segmentation seeks to separate a company's broad target audience into smaller groups, customer segmentation focuses on analyzing the company's current and ideal consumer base.
This substantial difference means that, in the case of customer segmentation, more precise and objective information is handled to carry out the classification process.
And the data can be obtained directly through interaction with the client or user.
Among other things, brands have certainty about who their consumers are, what they prefer, how much they are willing to spend and what motivates them.
Meanwhile, market segmentation studies are general and often the information obtained is estimates or semi-fictitious elements.
Although they are not the same, these processes go hand in hand and provide feedback to each other.
For example, thanks to the data obtained through customer segmentation, key characteristics of the ideal consumer can be identified, in order to know what type of people to include in the target audience that will then be studied and classified.