Website positioning step by step
Posted: Tue Dec 17, 2024 4:17 am
Ubersuggest is a free keyword checker tool created by renowned SEO expert Neil Patel.
It allows you to generate new phrase suggestions and research the popularity of individual keywords. Ubersuggest also offers the possibility of analyzing the competition and forecasting switzerland whatsapp number girl traffic on the site, which is essential for effective positioning.
Website positioning step by step
Competition analysis
Before choosing keywords for a website, it is worth checking what phrases our competitors use. We can do this by analyzing their websites and using keyword finding tools (see above). However, it is important not to copy phrases used by competitors directly - it is worth focusing on originality and choosing keywords that will allow our website to stand out from others.
Also read: Black Hat SEO – 7 SEO techniques you must avoid
Appropriate length of phrases
It is worth remembering that long-tail keywords can be just as valuable as short ones. Long-tail keywords are usually less competitive and more precise, which means that users who type them into a search engine have a better chance of finding your site. An example of such a phrase would be "cheap running shoes" instead of "sports shoes".
User Intent and Keyword Potential
Another important aspect is understanding the intentions of users who type in specific SEO keywords.
We can distinguish three main types of intent – informational, navigational and transactional. Informational intent is associated with searching for information on a given topic, navigational – with finding a specific website, and transactional – with the desire to make a purchase. When choosing keywords, it is worth considering these different types of intents and adapting the content of our page to them.
It allows you to generate new phrase suggestions and research the popularity of individual keywords. Ubersuggest also offers the possibility of analyzing the competition and forecasting switzerland whatsapp number girl traffic on the site, which is essential for effective positioning.
Website positioning step by step
Competition analysis
Before choosing keywords for a website, it is worth checking what phrases our competitors use. We can do this by analyzing their websites and using keyword finding tools (see above). However, it is important not to copy phrases used by competitors directly - it is worth focusing on originality and choosing keywords that will allow our website to stand out from others.
Also read: Black Hat SEO – 7 SEO techniques you must avoid
Appropriate length of phrases
It is worth remembering that long-tail keywords can be just as valuable as short ones. Long-tail keywords are usually less competitive and more precise, which means that users who type them into a search engine have a better chance of finding your site. An example of such a phrase would be "cheap running shoes" instead of "sports shoes".
User Intent and Keyword Potential
Another important aspect is understanding the intentions of users who type in specific SEO keywords.
We can distinguish three main types of intent – informational, navigational and transactional. Informational intent is associated with searching for information on a given topic, navigational – with finding a specific website, and transactional – with the desire to make a purchase. When choosing keywords, it is worth considering these different types of intents and adapting the content of our page to them.