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Data visualization: what you need to know to present data in a simple and understandable way

Posted: Tue Dec 17, 2024 4:16 am
by Abdur7
Data visualization is the representation of data through easy-to-understand visual attributes, such as charts, diagrams, maps, interactive pieces, and more. It is a way of presenting data that has existed since the time when humans used cave drawings to communicate messages. Today, marketers use data visualization to make decisions.

When we see images and shapes, our mind is stimulated and performs a cognitive process to give them meaning. Therefore, the process of data visualization is very natural.

However, there is a long way to go to understand how we went from simple drawings to dashboards.

In the meantime, we can reflect on why data visualization is so valuable and how it works.

By doing so, we will understand the importance of visual cameroon email list 371983 contact leads elements, as well as moving from static and boring communication methods to more dynamic and attractive ones.

Data visualization has become a central idea in today's marketing practices . If you want to understand everything about this topic, keep reading!

What is data visualization?
It is a process by which we make a visual representation of data. Think of a set of statistics, such as the results of a survey.

If you choose to publish it in text form it would require a lot of time and effort on the part of readers to assimilate all the information.

Also, having a lot of words in long paragraphs can be tiring and confusing to read. People would have a hard time figuring out what the main message is and pollsters would have trouble conveying a clear message through so many words.

Image

People may have difficulty understanding the effects of smoking on the human body, for example. Through an infographic , however, this message is easily conveyed.

Check out this example from CVS and Huffington Post .


On the other hand, if you choose a visual presentation, you will undoubtedly use images to express this information, such as tables and graphs .

This is data visualization, and it works because it allows people to look at data in a different way, bringing together not just information, but also fine details and new standards.

When we talk about this, we are referring to visual literacy. The process that involves our interpretation of an image is fascinating! Therefore, we use this feature to improve our understanding of the data .

First, we start analyzing shapes and objects, establishing the boundaries between shapes in our minds. Then, we think about something we've seen before.

Later, these random shapes gain a name in our mind, which means the analysis is complete. Graph analysis requires almost the same processing.