Information and transactional keywords
Posted: Tue Dec 17, 2024 4:15 am
It is also worth paying attention to the division of keywords according to user intentions.
Informational keywords are those that are intended to provide information on a given topic, such as “how to choose a TV” or “electric car comparison.”
Transactional keywords, on the other hand, are those that switzerland number for whatsapp indicate a user's readiness to make a purchase, e.g. "buy shoes online" or "order a pizza". Choosing the right keywords depending on the users' intentions allows for a better adjustment of the offer to the needs of potential customers.
Keyword Research – Useful Tools
When searching for the right keywords (keyword research), it is worth using tools that will make this task easier for us. The most popular of them is Google Ads Keyword Planner, which allows you to analyze the competition and popularity of a given phrase. It is also worth checking out other tools, such as Ubersuggest or Ahrefs Keywords Explorer, which offer additional functions, such as analyzing the competition based on domains or generating ideas for new phrases.
Below are some suggestions with descriptions.
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Google Keyword Planner
Google Keyword Planner is a free tool created by the search engine giant that allows you to examine the popularity of individual keywords and generate suggestions for new phrases.
It provides information on industry competition and projected website traffic. Google's keyword planner also allows you to analyze results related to paid advertising campaigns, which can be useful for entrepreneurs using Google Ads.
Informational keywords are those that are intended to provide information on a given topic, such as “how to choose a TV” or “electric car comparison.”
Transactional keywords, on the other hand, are those that switzerland number for whatsapp indicate a user's readiness to make a purchase, e.g. "buy shoes online" or "order a pizza". Choosing the right keywords depending on the users' intentions allows for a better adjustment of the offer to the needs of potential customers.
Keyword Research – Useful Tools
When searching for the right keywords (keyword research), it is worth using tools that will make this task easier for us. The most popular of them is Google Ads Keyword Planner, which allows you to analyze the competition and popularity of a given phrase. It is also worth checking out other tools, such as Ubersuggest or Ahrefs Keywords Explorer, which offer additional functions, such as analyzing the competition based on domains or generating ideas for new phrases.
Below are some suggestions with descriptions.
Sign up for the newsletter. You will receive an e-book as a gift >>>
Google Keyword Planner
Google Keyword Planner is a free tool created by the search engine giant that allows you to examine the popularity of individual keywords and generate suggestions for new phrases.
It provides information on industry competition and projected website traffic. Google's keyword planner also allows you to analyze results related to paid advertising campaigns, which can be useful for entrepreneurs using Google Ads.