Marketing Stack: Discover what a Marketing Stack is and how to organize yours
Posted: Tue Dec 17, 2024 4:09 am
The Marketing Technology Stack is the integrated view of the tools an organization uses in its marketing operations. MarTechs focus on content management, process automation, and strategic planning for campaigns and businesses.
Marketing is, without a doubt, one of the areas in which the impacts of digital transformation are most easily felt.
With the popularization of the Internet and the enormous possibilities of this new consumer environment, technology has become a determining factor for the success of companies.
In just over a decade, the market has been invaded by literally thousands of research, monitoring, analysis and campaign development tools .
There are several software and services called MarTechs, a cambodia email list 195181 contact leads territory that also includes AdTechs, solutions focused on advertising .
In the extremely competitive landscape that companies find themselves in today, any organization that seeks to stand out in the market needs a good Marketing Technology Stack .
That is why in this article we will talk about every detail of this topic so that you can understand it thoroughly.
Keep reading!
What is a Marketing Technology Stack?
It is a set of technological tools and services that a company uses to carry out its marketing activities .
These resources, however, are not limited to research, promotion and customer relations actions , but are also necessary to optimize the organization's internal collaboration.
In Digital Marketing , whose very nature dictates the use of such instruments, CMS , CRM and advertising services such as Google Ads and Facebook Ads are very common, which are probably the main examples of MarTech and Adtechs today.
However, this is just a small part of a huge universe of tools .
The number of MarTech vendors has grown from 150 in 2011 to more than 8,000 in 2020, a growth tracked year-over-year by Scott Brinker, co-founder of Ion Interactive and editor of the Chief Marketing Technologist blog .
Although many tools were not continued in 2019, the creation – or discovery – of MarTechs carried out by him and his team exceeded the lost numbers.
His famous illustrative map Marketing Technology Landscape , which shows the global MarTechs scene, has never been so abundant, a true “metropolis” of solutions for the most diverse Marketing needs .
Marketing is, without a doubt, one of the areas in which the impacts of digital transformation are most easily felt.
With the popularization of the Internet and the enormous possibilities of this new consumer environment, technology has become a determining factor for the success of companies.
In just over a decade, the market has been invaded by literally thousands of research, monitoring, analysis and campaign development tools .
There are several software and services called MarTechs, a cambodia email list 195181 contact leads territory that also includes AdTechs, solutions focused on advertising .
In the extremely competitive landscape that companies find themselves in today, any organization that seeks to stand out in the market needs a good Marketing Technology Stack .
That is why in this article we will talk about every detail of this topic so that you can understand it thoroughly.
Keep reading!
What is a Marketing Technology Stack?
It is a set of technological tools and services that a company uses to carry out its marketing activities .
These resources, however, are not limited to research, promotion and customer relations actions , but are also necessary to optimize the organization's internal collaboration.
In Digital Marketing , whose very nature dictates the use of such instruments, CMS , CRM and advertising services such as Google Ads and Facebook Ads are very common, which are probably the main examples of MarTech and Adtechs today.
However, this is just a small part of a huge universe of tools .
The number of MarTech vendors has grown from 150 in 2011 to more than 8,000 in 2020, a growth tracked year-over-year by Scott Brinker, co-founder of Ion Interactive and editor of the Chief Marketing Technologist blog .
Although many tools were not continued in 2019, the creation – or discovery – of MarTechs carried out by him and his team exceeded the lost numbers.
His famous illustrative map Marketing Technology Landscape , which shows the global MarTechs scene, has never been so abundant, a true “metropolis” of solutions for the most diverse Marketing needs .