Power Digital Marketing—Evolving Your Email Strategy
Posted: Tue Dec 03, 2024 9:59 am
As the first thing people see, subject lines can make the difference between opening and deleting an email. Many recipients respond positively to challenges (Are you ready?), empowering words (Transform Today), and personalization (Your 2022 Goals). As for content, it all depends on the type of email. Newsletters can carry lengthy information, while event invitations should stay short and sweet.
For the most part, it’s wise to stay simple to maintain reader interest.
Segment Your Audience
How you speak to your friends is probably different from how you talk with your usa business email list grandparents. With B2B email marketing, you need the same kind of audience segmentation.
The more personalized an email targets its recipient’s needs, the better. One email subscriber might be close to making a purchase, while another may not even know of your company. To meet businesses where they’re at, create separate emails for audience segments based on:
Company position
Previous interactions with your business
Lead funnel stage (opportunity, prospect, etc.)
Industry sector
Add a Call to Action
No B2B marketing email is complete without a call-to-action, or CTA. Otherwise, how will your audience pursue your services?
However, don’t go overboard. The number one mistake is to include multiple CTAs in a single email. This can confuse readers—so much that they may not click at all. Instead, choose one simple and effective CTA to carry recipients onto the next sales lead step, with strong verbs like:
Start
Learn
Discover
Join
Save
Download
Buy
Order
Instant and affordable, an email marketing service is one of the most effective strategies for B2B companies. However, we know that crafting the perfect email strategy is far from easy. Where to start?
Look no further than Power Digital Marketing.
From survey timing to composition, our experts at our digital marketing agency can strategize your email campaigns for maximum responses. Even better, we can assemble a holistic marketing strategy for your company across all channels—SEO, social media, and more. With PDM, you’re just a few clicks away from business success.
For the most part, it’s wise to stay simple to maintain reader interest.
Segment Your Audience
How you speak to your friends is probably different from how you talk with your usa business email list grandparents. With B2B email marketing, you need the same kind of audience segmentation.
The more personalized an email targets its recipient’s needs, the better. One email subscriber might be close to making a purchase, while another may not even know of your company. To meet businesses where they’re at, create separate emails for audience segments based on:
Company position
Previous interactions with your business
Lead funnel stage (opportunity, prospect, etc.)
Industry sector
Add a Call to Action
No B2B marketing email is complete without a call-to-action, or CTA. Otherwise, how will your audience pursue your services?
However, don’t go overboard. The number one mistake is to include multiple CTAs in a single email. This can confuse readers—so much that they may not click at all. Instead, choose one simple and effective CTA to carry recipients onto the next sales lead step, with strong verbs like:
Start
Learn
Discover
Join
Save
Download
Buy
Order
Instant and affordable, an email marketing service is one of the most effective strategies for B2B companies. However, we know that crafting the perfect email strategy is far from easy. Where to start?
Look no further than Power Digital Marketing.
From survey timing to composition, our experts at our digital marketing agency can strategize your email campaigns for maximum responses. Even better, we can assemble a holistic marketing strategy for your company across all channels—SEO, social media, and more. With PDM, you’re just a few clicks away from business success.