Engagement directly affects sales. Firstly, high engagement is analyzed by the social network algorithm and provides large coverage. Secondly, the number of comments and likes acts as social proof for users and increases conversion. How to increase engagement?
Don't beg for likes
If you don't get many responses to your posts, videos, or stories, you may be tempted to ask for engagement directly. You can ask your audience to like your post if they agree with the content.
Instagram * does not officially prohibit this practice, as whatsapp number list Facebook* does. But even if such prompts do not strictly contradict the rules of the social network, remember that such calls are tiresome for users.
Create engaging videos
Short-form video is one of the most important types of content to create right now. Reels work because Instagram prioritizes reels in the feed, partly in response to user signals and partly to compete with social platforms like TikTok. But Instagram doesn’t prioritize just any short-form video. Ranking signals like content popularity, account authority, and topical relevance all influence reach.
If you want to use this type of content, it’s important to create videos that are likely to interest both your followers and users who see your videos in the Discover feed. High-performing videos can also appear on Discovery pages or hashtag pages, which can help you reach an even wider audience.
How to Increase Engagement on Instagram?
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