Marketing
Media
Content
Automation
Analytics
Brand
After this first step, it is essential to test your response capacity and validate your knowledge.
It should be noted that the position of Marketing Manager in medium/small companies may require a verification of this knowledge. However, in a large company, you may be looking for this type of experience for positions such as Digital Manager, Digital Marketing Director, Digital Business Manager, Digital Planner , etc.
In any case, a person who carries out the internal execution of digital guidelines, attracts leads and manages a digital media investment budget should have at least 80% of the following areas in order to add the strength your company needs to grow.
Keep in mind that according to Selecta Talent Hunters , the salary offer for positions with this range of responsibilities ranges between $1,200 - $4,000/month. If you spend 3 months waiting for a result in terms of generating sales opportunities, traceability of the use of your digital marketing budget and return on your investment, you will be investing between $3,600 - $12,000.
If you don't want that investment to go to waste, consider the following questions that will prevent your business from going bankrupt when choosing a CMO/Head of Digital/Digital Marketing Manager:
Strategic marketing:
1) What do you think are the most important KPIs for my business?
Explain a little more about your business to the candidate, if necessary. The country wise email marketing database answer should take into account performance metrics in the following channels:
Lead acquisition.
Distribution of products / services.
Management and control of business processes.
Those that are susceptible to automation.
A person aspiring to work in a marketing position should understand business and the different KPIs that are important in different industries.
2) What potential customers do I have and how should I differentiate my marketing for each one?
The answer should take into account:
Users and customers: It is not always the same group, sometimes the person who uses the product or the platform is not the person who pays for the product (for example: the Google user is the one who enters the search engine… the client, the adwords advertiser).
Intermediaries: Businesses that have distributors or intermediaries (cars, tourism, businesses, for example) and those that have commission partners (such as affiliate systems or Hubspot for example).
