Nesting levels Checking the nesting level

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Collect all data into a single document At the final stage, the collected data is consolidated into a single document. It serves as the basis for a convenient presentation of the structure, allowing all project participants to see how the online store pages will be organized and how users will interact with them. Basic criteria for evaluating the structure of a website We remember that the structure of an online store will be considered good if search bots can index all the necessary pages, and visitors feel comfortable. Therefore, before launching, it is important to check the prepared scheme for the parameters of logic, nesting levels and category names. Logical approach Simple logic always goes hand in hand with common sense. If the structure of an online store is logical, users easily understand how to navigate from a category to a product page, and do not encounter duplicate or unrelated sections that can confuse them.



In fact, people see that the path to the dubai whatsapp number list necessary information is simple and clear. is easy: count how many clicks it takes to get to the product page. If there are more than three, it is better to reconsider the structure. Few visitors will patiently search for the desired product on the site if other sites offer a shorter path. Category names Category names should be understandable to everyone, so it is worth checking their frequency using the Google Keyword Planner tool. Successful examples of online store structure The structure of an online store will be considered successful if there is an increase in traffic to the site and a good conversion. But during the preparation process, make sure that one product is placed in one section.



The only exception is placement on tag or filter pages. For example, a dining table can be on filter pages such as "width up to 80 cm", "white", "non-folding". There shouldn't be many items in one section of the online store. Divide the products into segments. The user won't be browsing through dozens of pages on the site. Try to use simple, clear names that will be understandable to everyone. An example of the structure of an online store website can be seen in the figure. Here are options for categories that do not have subcategories, and those with many subsections. It all depends on demand. An example of an online store structure that is more focused on sales. We see that sections that can potentially attract users are highlighted separately.