In particular, one of Google's requirements for the formation of a site map is that all pages must be accessible via links through the navigation system. That is, links from the menu to category pages, then to subcategory pages, and then to product pages are required. Such a clear hierarchy with properly linked blocks ensures that link weight will be distributed throughout the site, and the SEO value of individual pages will increase. For the convenience of the user However, what is good for Google is in many cases good for the user. The correct structure of the online store is important for the convenience of visitors. It performs the following functions: makes it easier to navigate the site, find the information you need and perform the desired actions; helps to clearly separate categories and subcategories.
characteristics, it is much easier to find what you denmark whatsapp number want; retains the attention of visitors who do not want to waste time on complex navigation; creates the impression of a professional approach to website creation and demonstrates concern for the client. Think of your online store structure as the foundation of your online presence. It determines how your content is organized and how users and search engines access it. At what stage should the website structure be prepared? Ideally, the preparation of the site layout should begin immediately after the decision to launch an online project, that is, at the design stage. Of course, some changes may be needed later, but their scale and impact on the business will be much smaller.
When the structure of the online store is ready and the site is launched, it is much more difficult to make adjustments. Correcting your mistakes, you can lose customers. Even if you decide to promote the project through contextual advertising, users, clicking on the ad, will get to an unprepared site. As a result, the costs will be in vain. Working with a new online store When developing a structure at the initial stage, you define the necessary functionality for the site in advance. This allows you to freely experiment, try different options and evaluate their effectiveness without serious consequences. Making changes at this stage is much easier and less painful. If the structure of the online store is thought out in advance, it is much easier to work on optimization for key queries.
For example, when products are grouped by type, brand or other
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