On a smaller scale, B2B companies are asia mobile number list therefore anticipating changes and reviewing their objectives. There will be impacts on launches, planned openings… But this does not mean that the marketing strategy will be defensive . To avoid making reactive decisions, you have to start preparing to make changes to your budget .
Reduced human contact
The return to normality will be very gradual, with a very slow initial phase in which teleworking will continue to be very present in activities that allow it. After these weeks of social isolation, the return to work will not be the same. The changes that had already occurred will be accentuated. There will be many fewer business trips, fewer face-to-face meetings and less 'presentiality' in the offices .
For this reason, sales strategies based on commercial networks, going out to make visits and taking trips will not be valid for many months . Nor will marketing strategies based on trade fairs, meetings and sector events return in the short term. Mass events and crowds will take a long time to be seen again across the planet.
Companies that need this type of action to create demand will have to change quickly. It is time to think (seriously) about digital marketing and generating B2B leads online that were previously obtained in other ways.
