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The law of proximity is one of the fundamental principles of Gestalt theory and plays a crucial role in web design. This principle states that elements close to each other tend to be perceived as a group , while those separated appear independent. Its correct application in web design not only improves the user experience (UX) , but also facilitates navigation and encourages interaction with the interface.

Learn how to apply the law of proximity in web design with clear examples and practical tips to effectively structure information visually.

law of proximity in Gestalt laws



TABLE OF CONTENTS
What is the law of proximity and why is it important?
Practical example of web forms
How to apply the law of proximity in web design
Proximity law applied to navigabrazil whatsapp number data tion menus
The law of proximity in images and graphics
Gestalt proximity law in infographics
Differences with other Gestalt principles
Advanced Tips
Useful tools
What is the law of proximity and why is it important?
The law of proximity is part of the principles of Gestalt psychology, which studies how we perceive visual patterns . According to this law, nearby elements are interpreted as related, while distant ones are perceived as independent.



In web design, this principle is especially relevant because:

Simplify visual understanding: By grouping related elements, such as buttons or menus, users process information better.
Reduces cognitive load: Users do not need to strain to interpret connections between elements.
Increase conversion: Clear and organized interfaces encourage interaction and desired actions, such as purchases or clicks.