Engagement levelb. Demographicsc. Behaviorthe good buy telemarketing data news is that you can create your own lead scoring model, where you can set your own rubric to define what a quality lead looks like. And ai can help parse past data to support your lead scoring modellead generation softwareinstead of manually assigning scores to specific leads, lead generation software can completely automate the process. For example, if certain prospects engage with your business at a lower rate than usual, your lead generation software can automatically assign them appropriate scores.
The better the score, the more resources you can devote to making each qualified prospect a paying customer. And that’s where predictive analytics comes into play. The definition of predictive analytics is in its name. By leveraging predictive analysis, you can analyze vast amounts of data and predict the best outcomes. This is an essential aspect of the lead nurturing process.For example, predictive analysis can help with lead scoring, as mentioned above.
