Cost per Lead is the amount Google charges you each time your ad generates a lead. It is obtained by dividing the cost of the campaign by the number of results. It is important because Inbound Marketing is based on high-quality leads and if your campaign does not obtain the required leads, you will end up paying a lot for an unqualified lead. It is important to remember that the easier it is for Google or Facebook to obtain leads, the less expensive they will be.
If the goal is to sell
In the case of e-commerce or virtual stores, the clear gmx email list objective is to make money and sell the product. The metrics that should be analyzed would be the Cost per Acquisition (CPA) and the conversion rate between people who see the ad and those who actually buy on the website . Likewise, in this case it is ideal to analyze the numbers produced by remarketing campaigns.
On the other hand, CPA or Cost per Acquisition measures how much you pay . It has more advantages than other forms of payment such as CPC (Cost per Click), since a click is not necessarily a sale, or CPM (Cost per thousand impressions) because the fact that a thousand people see your ad does not mean a sale either. In this case, you do pay for each sale made.
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With these numbers, it is possible to make adjustments and offer clearer communication, promotions or offers that achieve the proposed sales.
What is remarketing?
It is a tool used in Digital Marketing that seeks to rescue or recover those users who entered the website but did not buy, who abandoned their cart or who bought a while ago and probably need to make a new purchase of the same product. It consists of showing the customer ads that “follow” them through other sites and remind them that your brand is waiting for them.
To measure the SEO of a page
One of the most important aspects of Digital Marketing is to have an optimized and useful website. Factors such as loading time, the words used and the number of links in a content can make a big difference in the positioning of a website on Google.
This analysis is of great importance throughout the process, but especially when we talk about the first phase of Inbound Marketing. If the objective is to make improvements to a page and make it rank better in the search engine, the metrics that should be analyzed are:
Number of subscribers to a blog or newsletter – This indicates that the content is useful and they want to receive more.
Traffic source: to know where readers are coming from and which ads can be improved.
