Remember to research where your audience is beforehand so that you don't lose any of your investment. If your target audience isn't on Facebook, running ad campaigns on this platform won't be as effective.
This is the final step in your inbound strategy in the yahoo email list technology industry . Once you have managed to convert the lead into a customer, it is time to build loyalty with your brand.
In addition to offering a product or service that meets all their needs, your customer service process must also be up to par to provide a complete quality experience.
If this user has already reached you, given you their information, felt confident during your lead nurturing process and made the purchase, you can't just let them go.
After this process, you must offer new value so that they remain loyal to your brand and do not hesitate to make purchases with you again. Social media marketing and email marketing are techniques that will allow you to stay in their minds.
Finally, we want to invite you to apply all these tactics within your technology company. Research what your audience needs and how you can solve those needs.
Take advantage of the fact that the technology industry is precisely the key to carrying out many of these actions and is where more than 4 billion people currently make their living. For now, it is time for you to start your action plan and share this article with your colleagues within the technology industry.
It has a direct connection with the content or product displayed.
He identifies with the message.
The message captivates him.
Gets a social benefit.
Makes monetary gains.
Sharing a video increases its reach and directly impacts other valuable metrics such as the number of views, play rate and engagement.
How to make your video shareable?
Create educational, emotional and/or entertaining content that can live on its own.
Directly ask your audience to share the video.
Take into account the comments and reactions that the video receives to optimize it.
5. CTR (Click-through rate)
The click-through rate or CTR measures the effectiveness of the video in getting viewers to carry out the call to action .
If the CTR is low, it's important to reconsider the placement of the CTA. Most people don't watch videos until the end, so it's often much more convenient to include the call at the beginning or in the middle of the video.
How to improve your video's CTR?
Make sure the CTA is concrete and understandable.
Consider making the call to action more attractive.
Take into account the time users spend watching the video to reposition the CTA.
Creating a great video doesn't just mean having millions of views, thousands of likes , or a very high play rate . It means making sure that the piece has a clear objective, that the content is relevant to the audience, focusing on the precise metrics to meet the goal, and making adjustments accordingly.
