Trends, statistics and sector studies
Posted: Sat Dec 14, 2024 10:03 am
B2B companies need to stay up to date with their industry and the tools they can use to market their products and services. That's why articles about industry trends are especially useful, with data and statistics in hand to support the decisions to be made.
Examples of posts about trends, statistics and sector studies:
The 7 main industrial marketing phone number details usa trends for 2022
8 statistics that will convince you that inbound marketing works
8. Dictionaries and glossaries
In sectors where there is a specific terminology or jargon, it can be interesting to collect some key words or expressions and briefly explain their meaning, as a dictionary or glossary. This is a way to ensure that your potential customers fully understand the main concepts associated with your products or solutions.
Example of a post in dictionary or glossary format:
SEO Dictionary: 44 Terms You Should Know
9. Success stories
Case studies or success stories allow you to offer real examples of the use of your products or services, so that the reader can identify with the problem (and the solution), which may refer to their own situation. Ultimately, talking about something from a theoretical point of view is not the same as showing its practical application and concrete results.
Examples of articles on success stories:
How to multiply qualified leads by 6 with marketing automation
How to boost a B2B start-up in a highly specialized international market
These 9 types of posts are some examples of the possibilities offered by B2B content marketing, but remember that they are just the tip of the iceberg. A corporate blog has the capacity to incorporate many other formats, such as interviews, articles by guest authors (experts or influencers in the sector), video tutorials, infographics and a host of alternatives.
Examples of posts about trends, statistics and sector studies:
The 7 main industrial marketing phone number details usa trends for 2022
8 statistics that will convince you that inbound marketing works
8. Dictionaries and glossaries
In sectors where there is a specific terminology or jargon, it can be interesting to collect some key words or expressions and briefly explain their meaning, as a dictionary or glossary. This is a way to ensure that your potential customers fully understand the main concepts associated with your products or solutions.
Example of a post in dictionary or glossary format:
SEO Dictionary: 44 Terms You Should Know
9. Success stories
Case studies or success stories allow you to offer real examples of the use of your products or services, so that the reader can identify with the problem (and the solution), which may refer to their own situation. Ultimately, talking about something from a theoretical point of view is not the same as showing its practical application and concrete results.
Examples of articles on success stories:
How to multiply qualified leads by 6 with marketing automation
How to boost a B2B start-up in a highly specialized international market
These 9 types of posts are some examples of the possibilities offered by B2B content marketing, but remember that they are just the tip of the iceberg. A corporate blog has the capacity to incorporate many other formats, such as interviews, articles by guest authors (experts or influencers in the sector), video tutorials, infographics and a host of alternatives.