When can you use cross-promotion?
While you can use cross-promotion at any point in your business, there are some special occasions where it would be much more meaningful.
Product launches
When launching a new product, you want to generate a certain buzz, especially if you are targeting a new audience with your new product or service.
Say you're launching a new product for runners, a podcast with a mobile number database seasoned and admired runner would be a wonderful way for you to get the word out.
Seasonal promotions
During holidays, special events, or seasonal trends, businesses can partner with complementary brands to offer joint promotions or themed campaigns.
For seasonal promotions, your best strategies are social media posts and email marketing !
Hosting or sponsoring events together with other businesses allows for mutual promotion and exposure to each other's audiences.
This could be done via webinar if you're just starting, or a large event where you can offer bundles, gifts, and giveaways.
Benefits of cross-promotion
Cross/promotion is meant as a mutually beneficial partnership. It's right there in the name.
But what are the benefits you can reap from these partnerships?
Increase your audience
First and foremost, you'll be reaching double the audience you regularly do.
Partnering with another brand allows you to tap into their existing customer base, exposing your brand to a wider audience that may not have been aware of you before.
Not only will you be reaching more people, but chances are, you'll be reaching different people. This allows you to grow and let your business scale to suit different needs. business!
