The Athenian philosopher had already understood that play is one of the most effective ways to stimulate human instincts, create or satisfy desires and needs, and involve people.
So how come , 2,400 years after his words, we still don't routinely take them into account in our business , marketing and lead generation strategies ?
Yes, because gaming – and gamification in particular – can help us significantly increase the visibility of a brand , the acquisition of leads and the sale of products and services .
How? Let's see it starting from the key concept.
What is gamification?
Gamification is the set of techniques that makes use of various typical game elements in contexts that have little to do directly with the game .
Think about when you entered your personal information into your LinkedIn account. You probably noticed the horizontal progress bar that indicates the Strength of the profile through various levels: Beginner, Intermediate, Advanced, Expert, All-Star.
Now, this (seemingly) simple element encourages you to enter more information in order to advance the completion level of the bar.
linkedingamification
And it is also a simple – yet effective – example of gamification, which brings two undoubted advantages to the platform: it helps increase activity on the website and keeps the user hooked on the product.
In essence, gamification increases engagement levels through psychological mechanisms that are activated by the interaction between two sets of fundamental elements:
the dynamics (or triggers ), which represent all those unconscious needs that push people to act : sense of possession , of perfection , fear of defeat or of a loss
the mechanics , which correspond to all the individual elements that a gamified system is made up of : points , badges , virtual goods , rankings , levels , progress bars
Lead generation and quizzes
Imagine you have created a comprehensive guide on “How to Make Effective ghana phone number library Presentations with Power Point” and you have inserted it into your web page that has thousands of unique monthly
users.
While your page visitors continue to grow, no one downloads the guide or leaves their email. Bottom line: you’re not getting leads .
If the landing page is set up correctly, the problem could be another: Power Point presentations are considered – rightly or wrongly – boring by most people.
One way to “freshen up” the content and make it more appealing could be to test your users by creating a quiz with which they can test their knowledge of Power Point.
Which is certainly more stimulating than the classic Call To Action “Download our complete guide here” and allows you to obtain qualified and targeted leads.
An activity of this kind had been proposed some time ago by Veronica Gentili – an Italian expert in Facebook marketing – to promote a course on ADS on the platform.
