In this article we are going to teach you everything you need to know about leads and we will suggest specific tools to qualify them.
Table of contents
1. What is a lead in marketing?
2. Types of leads
3. Techniques for managing and qualifying leads in marketing
4. The best tools to manage and qualify leads in marketing
1. What is a lead in marketing?
In the marketing terms dictionary, a lead is defined as any user who gives their personal data to a company, becoming part of the company's database. Although this transfer of data can be done physically (signing documents), this term is used much more widely in online environments , obtaining data through forms. In this way, the organization has the denmark whatsapp number possibility of interacting with them in a commercial manner.
Usually, and especially in Inbound Marketing , the user or company that provides their data does so in exchange for receiving something, such as specialized content of high value. The more value this content has for the user, the greater the amount of information they will be willing to provide.
It should be noted that for this exchange to take place, the user must have given explicit permission to receive any type of communication, whether commercial or not. Failure to do so would be a direct violation of European GDPR legislation , which regulates the use and processing of personal data.
The importance of lead management
As can be deduced from its very definition, a lead is a user who has a direct interest in your company. This means that, if well managed, they have a lot of potential to become a customer. It could even be said that each lead is a potential customer waiting to be served.
However, it is quite possible that the lead is not ready for this conversion right from the first contact. Therefore, it will be up to the company to convince them that it can effectively meet all their needs and concerns.
To achieve this goal, the company must be able to guide users through a conversion funnel like the one proposed below. This means that it will need to have a strategy and resources prepared to nurture this lead so that it is the one who takes the next steps to become a customer.
