Buyer journey:

[Decjkf]

The B2B buyer journey is not linear, it is much longer and considerably more complex. This is partly because there are more people involved in the decision making. But it also comes down to the amount of information B2B buyers need to make a purchase. When you consider that the typical buying group for a complex B2B solution involves six to 10 iraq whatsapp number decision makers, each armed with four or five pieces of information, it becomes clear how complicated B2B buying can be. The B2B buying cycle is also continuous with recurring orders that can make it more predictable. Whereas for B2C, individual orders are more spontaneous.



Purchase rationale: Traditionally, B2C buyers are perceived to be driven by emotion and impulse, while B2B buyers are driven by logic and data. However, in recent years, there is greater recognition that emotion and impulse play small but significant roles in B2B purchases.

Product and process: While B2C buyers are primarily focused on the product, B2B buyers are equally interested in the process of working with a supplier. They want to know that product support, ordering, and communication will be seamless. Every B2B process has a cost. And buyers are aware that systems that don’t support B2B commerce requirements can negate the benefits associated with a great product.

Product complexity: B2B products tend to be much more complex than in B2C. There are usually multiple variations due to various specifications for size, dimensions, colors, and a variety of technical data, parameters, and attributes. As a result, any high-quality B2B eCommerce solution must take product complexity into account.

Pricing: B2B pricing is typically tailored to individual customers based on a number of factors, including order size, buyer-seller relationship, and region. This is in contrast to B2C, where pricing is simple, a standard price that only varies based on discounts and promotions. B2B suppliers also work with much higher order values.