Our ebooks, benchmarks and email marketing studies
Posted: Tue Dec 03, 2024 9:02 am
Do you know our ebooks, studies and benchmarks ? For those of you who are not familiar with them yet, they aim to answer many of the questions about Email Marketing that digital marketing professionals face on a daily basis. In this way, they become a truly effective tool for consultation and clarification, while allowing new elements to be implemented in Email Marketing campaigns, as well as improving results.
To date, we have published many Email Marketing eBooks over the years, but below we have compiled the most recent ones, among which you will find all these topics :
Case Studies
At Digital Response we have implemented numerous automated programs for our clients. One of these resulted in an interesting Case Study where we explained the process of implementing an abandoned cart recovery program with the aim of generating more conversions and thus increasing their turnover.
Here we leave it for you to take a look at: Havaianas Case Study – Implementation of an abandoned cart recovery program
Contextual Email Marketing
Contextual Email Marketing allows you to adapt the content of the email in real time to a specific user and/or brand context. To achieve good Contextual Email Marketing, it is important to take into account key pillars such as user behavior, email content, and the moment of sending.
If you want to know everything you need to take into account to carry out good Contextual Email Marketing, this is your Ebook: Contextual Email Marketing as a paradigm of personalized customer experiences
Neuromarketing
It is no news that both ceo email lists neuroscience and social psychology study user behavior in the market. What is really interesting is to know how we can apply it in the field of Email Marketing, since it can have a direct impact on our objectives and results.
If you are attracted to the psychology of persuasion and want to know how to apply it to Email Marketing, keep reading: Psychology of persuasion applied to Email Marketing
Remarketing
Recovering abandoned shopping carts is currently one of the most important objectives for marketers. In this context, Email Marketing can be one of the most effective tools to achieve this. If we pay attention to the orientation that these types of emails should have depending on the reason for abandonment, we can achieve an impact on each group of users.
In this Ebook you will find tips to create a good abandoned cart recovery program via Email Marketing: Remarketing Applications in Email Marketing and Cross Channel Marketing
Email Marketing Testing
Testing has become essential for Digital Marketing and specifically for Email Marketing. It allows us to better understand the users who are part of a database, while investigating what works best for our brand or company. However, it is not an easy task, since it requires the use of formulas and hypotheses, creating concurrent versions, establishing control groups and analyzing the data to obtain conclusions that help us improve the results of our campaigns.
We make this complicated but necessary task easier for you with these two effective Ebooks:
Four practical cases of testing in Email Marketing
The definitive guide to testing in Email Marketing
Benchmarks
Are you interested in email marketing strategies and the results of companies in the same field as yours? Discover our benchmarks on large-scale distribution and retail . Among the different elements we analyze you will find: the treatment of the registration process, mobile adaptation, personalization, identification of the sender, email retargeting, days and frequencies of sending and an analysis of subjects and types of campaigns. We leave them below:
Benchmark Email Marketing Retail 2017
Benchmark: Email Marketing in Mass Distribution 2015-2016
Benchmark: Email marketing in Retail 2015
Practical examples
Real examples and cases have always been the ones that help us the most when it comes to learning and putting into practice something that we are being taught. As faithful followers of this trend, we have created different ebooks that aim to show practical cases to help improve your company's Email Marketing, as well as its results. Here are 3 options:
Three practical examples of Email Marketing in Retail and E-commerce
Email Marketing Leaders According to Digital Response
7 Advanced Email and Marketing Automation Tactics for Retail
Investigation
Research is essential for the progress and positive evolution of any science and discipline. For us, it is important to have a real picture of the situation of Email Marketing in Spain , as well as to know the real behavior of the users who work with it. We have and are working on different studies that aim to research our discipline. Here you can see the report from 2016, 2017 and 2019, as well as the study we carried out to see the impact of the Covid-19 crisis on Email Marketing:
Research on the use and perception of email marketing in Spain 2019
Research on the use and perception of email marketing in Spain 2017
Report: Research on the use and perception of email marketing in Spain 2016
The impact of the Covid-19 crisis on Email Marketing
To date, we have published many Email Marketing eBooks over the years, but below we have compiled the most recent ones, among which you will find all these topics :
Case Studies
At Digital Response we have implemented numerous automated programs for our clients. One of these resulted in an interesting Case Study where we explained the process of implementing an abandoned cart recovery program with the aim of generating more conversions and thus increasing their turnover.
Here we leave it for you to take a look at: Havaianas Case Study – Implementation of an abandoned cart recovery program
Contextual Email Marketing
Contextual Email Marketing allows you to adapt the content of the email in real time to a specific user and/or brand context. To achieve good Contextual Email Marketing, it is important to take into account key pillars such as user behavior, email content, and the moment of sending.
If you want to know everything you need to take into account to carry out good Contextual Email Marketing, this is your Ebook: Contextual Email Marketing as a paradigm of personalized customer experiences
Neuromarketing
It is no news that both ceo email lists neuroscience and social psychology study user behavior in the market. What is really interesting is to know how we can apply it in the field of Email Marketing, since it can have a direct impact on our objectives and results.
If you are attracted to the psychology of persuasion and want to know how to apply it to Email Marketing, keep reading: Psychology of persuasion applied to Email Marketing
Remarketing
Recovering abandoned shopping carts is currently one of the most important objectives for marketers. In this context, Email Marketing can be one of the most effective tools to achieve this. If we pay attention to the orientation that these types of emails should have depending on the reason for abandonment, we can achieve an impact on each group of users.
In this Ebook you will find tips to create a good abandoned cart recovery program via Email Marketing: Remarketing Applications in Email Marketing and Cross Channel Marketing
Email Marketing Testing
Testing has become essential for Digital Marketing and specifically for Email Marketing. It allows us to better understand the users who are part of a database, while investigating what works best for our brand or company. However, it is not an easy task, since it requires the use of formulas and hypotheses, creating concurrent versions, establishing control groups and analyzing the data to obtain conclusions that help us improve the results of our campaigns.
We make this complicated but necessary task easier for you with these two effective Ebooks:
Four practical cases of testing in Email Marketing
The definitive guide to testing in Email Marketing
Benchmarks
Are you interested in email marketing strategies and the results of companies in the same field as yours? Discover our benchmarks on large-scale distribution and retail . Among the different elements we analyze you will find: the treatment of the registration process, mobile adaptation, personalization, identification of the sender, email retargeting, days and frequencies of sending and an analysis of subjects and types of campaigns. We leave them below:
Benchmark Email Marketing Retail 2017
Benchmark: Email Marketing in Mass Distribution 2015-2016
Benchmark: Email marketing in Retail 2015
Practical examples
Real examples and cases have always been the ones that help us the most when it comes to learning and putting into practice something that we are being taught. As faithful followers of this trend, we have created different ebooks that aim to show practical cases to help improve your company's Email Marketing, as well as its results. Here are 3 options:
Three practical examples of Email Marketing in Retail and E-commerce
Email Marketing Leaders According to Digital Response
7 Advanced Email and Marketing Automation Tactics for Retail
Investigation
Research is essential for the progress and positive evolution of any science and discipline. For us, it is important to have a real picture of the situation of Email Marketing in Spain , as well as to know the real behavior of the users who work with it. We have and are working on different studies that aim to research our discipline. Here you can see the report from 2016, 2017 and 2019, as well as the study we carried out to see the impact of the Covid-19 crisis on Email Marketing:
Research on the use and perception of email marketing in Spain 2019
Research on the use and perception of email marketing in Spain 2017
Report: Research on the use and perception of email marketing in Spain 2016
The impact of the Covid-19 crisis on Email Marketing