Marketing efficiency is more than just knowing how to sell, it is the key to success in any type of management.
We are faced with a world of content consumers, and not only companies have had to face this reality, but also customers; for this reason, knowing how to sell and how to buy has become an art that, with the advance of technology, has been gradually perfected.
It has been through trial and error that marketers have learned what works and what doesn't work for them in order to achieve their desired success. But beyond knowing this, they have learned something much more important: how to do it.
For many years, traditional marketing has been determined by two variables that are also fundamental for Digital Marketing , and these variants are effectiveness and efficiency, which despite what one might think, are not at all the same.
The truth is that Philip Kotler , whom many have called the father of Marketing, defined these two terms as follows:
Effectiveness : is the value given to the total achievement of the objectives that have been set in the time that has been determined.
Efficiency : is the ability to carry out all the activities to achieve the objectives of a campaign in the precise time, and using the resources that had been previously assigned.
By achieving objectives with more resources or by needing more of them, we would be talking about inefficiency.
But what do we call efficiency in Marketing? Can it be achieved with methodologies such as Inbound Marketing with a certain Digital Marketing budget ?
Read on to learn more about the importance of marketing efficiency in managing your business.
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Do a mental exercise and ask yourself, is it better to be effective or efficient in Digital Marketing?
One way to approach efficiency and effectiveness in usa company email list this digital world is as follows:
Effectiveness
Management objectives .
Time.
Return on investment.
Efficiency
Online presence (site).
Presence on Social Media (Facebook, Instagram, Twitter).
Seen this way, if your organization plans the launch of a campaign, it will only be effective if the goals, the time or period to achieve them and realistic ROI objectives are established from the beginning.
For its part, the efficiency to achieve this would be the channels through which the brand will be disseminated on the Internet to reach the Buyer Personas , and therein lies the importance of Marketing efficiency.
