To make the most of this opportunity, in commercial terms, implement an effective mailing strategy that will allow you to obtain the best results:
Send an email a few days before Valentine's Day: inform your customers about products, news or offers for this date, so they are prepared in advance.
Identify the people who interacted with your first usa business email list email and segment them according to your needs , for example: those who opened your message or those who clicked on a call to action. Then send them a message tailored to their interests to increase the probability of a sale.
Take advantage of purchase confirmation emails: not only to inform the customer about the success of their purchase but also to suggest related products/services. For example, if they have purchased a winter hat, you can suggest other models or a complementary product such as a scarf.
It is also important to take care of the content of your message. You can create a very emotional text or image, include a discount coupon for your frequent customers to increase loyalty or implement some sales techniques such as: free shipping, free returns, including special packaging for the date, including a personalized message.
Mailify has pre-designed Valentine's Day templates that you can intuitively modify by adjusting the colors, texts and images to your company's corporate identity. You don't need to be an IT expert to do it, and all templates are responsive, meaning they adapt to any display device.
Email templates to use on Valentine's Day
Flora
It is a template designed by expert developers, completely customizable, with a very defined structure that allows a detailed visualization of your products or services, information about your company's activity and contacts. Reasons that have made it one of the most downloaded templates for Valentine's Day.
Mom Gift
If your brand's style is more minimalist, the Mom Gift template is ideal for you. The characteristics of this design are simplicity and elegance. Its main objective is to make the content the main protagonist of your message, with images, videos or texts being the attraction hook.
Love Day
If you're planning to send an emotional message or have already created a storytelling to share with your subscribers on Valentine's Day, we recommend the Love Day template.
Its structure is basic and striking at the same time, the image has great relevance and offers us a good space to place the text.
Finally, no matter what template you choose for your Valentine's Day email campaigns, always remember:
Highlight your CTAs: Include a clear call to action and make it visible. You can highlight it with one of your corporate colors or use a larger font than the rest of the content, etc.
Use a qualified database: it is essential to have your own database, keep your contact lists updated and always include a visible unsubscribe link.
Set shipping frequency: Create a schedule with your shipping dates and strategy for Valentine's Day.
Personalize your messages: it's a very special date and there's nothing that shows more closeness to your contacts than addressing them by their name. Valentine's Day is a perfect occasion to personalize your subject or newsletter.
