How to generate organic traffic on Google?
Posted: Thu Dec 12, 2024 9:32 am
Having a balanced volume of new visitors to a company's website is the perfect scenario for brand building and for the flow of orders to grow frequently. In order to generate organic traffic on Google, several steps must be taken to avoid a drop in audience.
First of all, you need to understand that organic chinese overseas america database traffic is not free .
There is an operational cost in generating optimized content and also in implementing and executing a link building strategy that you are going to implement. And this needs to be clear from the beginning of your content marketing plan.
Who do you want to attract to your website?
The answer to this question is important to help identify the interests of this audience, evaluate competitors and also develop an efficient strategy to generate organic traffic on Google .
Do you serve the entire country or just a small region of Brazil?
Again, don't think that it's the same thing to do a content marketing campaign for all regions or just for a small town in the interior.
Google's algorithm is very efficient and can go well beyond geolocation. Factors such as search intent and device used directly affect the results that will be displayed on the search results page.
Here we explain how to define a persona. Read on!
Understand better…
How does Google work?
When a user makes a search, Google takes a few hundredths of a second to build its Search Engine Results Page (SERP).
Some terms help the system understand the user's intent and facilitate the type of result that will be displayed.
What is it ? How to do it ? These surveys show that the user is still in the knowledge phase of a certain activity or service.
Where to buy ? What is the price ? Where to find it ? How to buy it ? These types of searches indicate that the user is already likely to make a purchase. Appearing at this time is a great chance to close new deals.
To learn how to generate organic traffic on Google, you need to map out your consumer's entire journey to create a good action plan that will place your website at the various stages of their search:
Discovery;
Recognition;
Consideration;
Decision.
New consumers are on Google every day. How do you get in front of them?
New consumers are on Google every day. How do you get in front of them?
Google uses the concept of machine learning to improve the SERP on a daily basis and evaluates the behavior of the user who browses the different results, interpreting the degree of satisfaction with the information received to improve the responses to each search.
This satisfaction is measured according to your return to the search engine to expand or repeat the search.
Therefore, it is extremely important to position yourself for the right audience to offer a better experience for the right consumer. This segmentation will help your company obtain a better positioning in search results, which will generate more organic traffic on Google.
Simply positioning your website is not enough. It is necessary to implement strategies to stay at the top of Google, which will result in more traffic, since not all positions on the first page generate visits to websites.
Expected click-through rate
When doing keyword research to develop your content marketing plan , keep in mind that even if you take the first position, you will never get all the clicks estimated for that term.
This happens for a reason, the user evaluates the domain (displayed URL), metadata and other factors before clicking on the presented answers.
Historical data indicates that the top spot on Google typically gets an average of over 50% of clicks on a search, while the tenth result gets less than 8%.
With the advancement of technology and the emergence of position zero, many answers now appear in the SERP, which greatly interferes with the total number of clicks received.
What does this suggest?
You need to add value to the click and indicate what your text brings, be charming and arouse curiosity.
By doing this, the tendency is to improve the CTR of your organic results, which will lead to a higher positioning in future searches.
Don't know what CTR is?
The term is of English origin and means click through rate . It is a mathematical operation that measures the volume of impressions (opportunities) divided by the clicks generated (impressions/clicks).
In recent years, Google has released several statements indicating that CTR is one of the factors that contribute to achieving better organic positions. In other words, it is one of the metrics that you should evaluate when drawing up an SEO strategy .
Therefore, optimizing your website's CTR is a good strategy for generating organic traffic on Google.
You can identify the indexed keywords, URLs and the CTR of each one through Google Search Console , an extremely useful tool in the life of those who work with Search Engine Optimization (SEO).
It is very simple to extract a list of terms that generate a lot of searches but bring little traffic and structure a content optimization campaign to achieve better organic positioning .
You can integrate reports into Datastudio or use a spreadsheet to audit the keywords that deserve more attention.
By understanding each of these steps that I have presented here, you will be able to obtain a good position in the search engine and generate more organic traffic to your website.
Explore optimizations, define KPIs and measure performance to validate what works in your industry.
SEO Corporate was created with the purpose of generating valuable content that conveys the quality of your brand and is useful in user research, at each stage of their consumer journey.
If you ha
First of all, you need to understand that organic chinese overseas america database traffic is not free .
There is an operational cost in generating optimized content and also in implementing and executing a link building strategy that you are going to implement. And this needs to be clear from the beginning of your content marketing plan.
Who do you want to attract to your website?
The answer to this question is important to help identify the interests of this audience, evaluate competitors and also develop an efficient strategy to generate organic traffic on Google .
Do you serve the entire country or just a small region of Brazil?
Again, don't think that it's the same thing to do a content marketing campaign for all regions or just for a small town in the interior.
Google's algorithm is very efficient and can go well beyond geolocation. Factors such as search intent and device used directly affect the results that will be displayed on the search results page.
Here we explain how to define a persona. Read on!
Understand better…
How does Google work?
When a user makes a search, Google takes a few hundredths of a second to build its Search Engine Results Page (SERP).
Some terms help the system understand the user's intent and facilitate the type of result that will be displayed.
What is it ? How to do it ? These surveys show that the user is still in the knowledge phase of a certain activity or service.
Where to buy ? What is the price ? Where to find it ? How to buy it ? These types of searches indicate that the user is already likely to make a purchase. Appearing at this time is a great chance to close new deals.
To learn how to generate organic traffic on Google, you need to map out your consumer's entire journey to create a good action plan that will place your website at the various stages of their search:
Discovery;
Recognition;
Consideration;
Decision.
New consumers are on Google every day. How do you get in front of them?
New consumers are on Google every day. How do you get in front of them?
Google uses the concept of machine learning to improve the SERP on a daily basis and evaluates the behavior of the user who browses the different results, interpreting the degree of satisfaction with the information received to improve the responses to each search.
This satisfaction is measured according to your return to the search engine to expand or repeat the search.
Therefore, it is extremely important to position yourself for the right audience to offer a better experience for the right consumer. This segmentation will help your company obtain a better positioning in search results, which will generate more organic traffic on Google.
Simply positioning your website is not enough. It is necessary to implement strategies to stay at the top of Google, which will result in more traffic, since not all positions on the first page generate visits to websites.
Expected click-through rate
When doing keyword research to develop your content marketing plan , keep in mind that even if you take the first position, you will never get all the clicks estimated for that term.
This happens for a reason, the user evaluates the domain (displayed URL), metadata and other factors before clicking on the presented answers.
Historical data indicates that the top spot on Google typically gets an average of over 50% of clicks on a search, while the tenth result gets less than 8%.
With the advancement of technology and the emergence of position zero, many answers now appear in the SERP, which greatly interferes with the total number of clicks received.
What does this suggest?
You need to add value to the click and indicate what your text brings, be charming and arouse curiosity.
By doing this, the tendency is to improve the CTR of your organic results, which will lead to a higher positioning in future searches.
Don't know what CTR is?
The term is of English origin and means click through rate . It is a mathematical operation that measures the volume of impressions (opportunities) divided by the clicks generated (impressions/clicks).
In recent years, Google has released several statements indicating that CTR is one of the factors that contribute to achieving better organic positions. In other words, it is one of the metrics that you should evaluate when drawing up an SEO strategy .
Therefore, optimizing your website's CTR is a good strategy for generating organic traffic on Google.
You can identify the indexed keywords, URLs and the CTR of each one through Google Search Console , an extremely useful tool in the life of those who work with Search Engine Optimization (SEO).
It is very simple to extract a list of terms that generate a lot of searches but bring little traffic and structure a content optimization campaign to achieve better organic positioning .
You can integrate reports into Datastudio or use a spreadsheet to audit the keywords that deserve more attention.
By understanding each of these steps that I have presented here, you will be able to obtain a good position in the search engine and generate more organic traffic to your website.
Explore optimizations, define KPIs and measure performance to validate what works in your industry.
SEO Corporate was created with the purpose of generating valuable content that conveys the quality of your brand and is useful in user research, at each stage of their consumer journey.
If you ha