5 Important Metrics for Video Marketing
Posted: Thu Dec 12, 2024 9:08 am
The number of views, the play rate , the engagement and even the traffic sources are some of the key metrics to identify whether the execution of Video Marketing will bring optimal results to your digital strategy or if you need to make some adjustments.
According to Diode Digital, Video Marketing can be up to 600% more effective than print marketing and email marketing combined, a fundamental pillar in any current digital marketing strategy .
But before analyzing the specific behavior of a video content, and canada business email list even before creating it, it is important to clarify three specific issues, which will determine its success:
3 things to consider before creating video content
Define the specific objective of the video
The message, the elaboration, the format, the length, the production and everything that goes into a single video must be aligned with a particular objective, whether it is to introduce a new product, generate a community or increase the sale of a service. It is important to have this completely clear from the beginning.
Set a specific segmentation to meet the goal
Once you have identified the main goal of the video, you must define the audience to which it will be directed; from there you can select the ideal distribution platform, elaborate the content more precisely and even choose the resources necessary to develop the message effectively.
Identify the set of metrics that the video requires
Once you have defined your objective and segmentation, you must choose the most appropriate parameters and success indicators to achieve it.
It is worth mentioning that not all measurements work for all goals. For this reason, we have selected the 5 most important Video Marketing metrics , we explain how each one works and we give you some tips to obtain better results.
Video Marketing Metrics That Are Vital
1. Views ( views )
This refers to the number of times your video has been viewed by someone, the count of which varies depending on the platform. For example, on social media platforms like YouTube, 30 seconds count as a view, while for Facebook and Instagram it's 3 seconds, as well as for some video management platforms like Wistia.
The number of views a video has is ideal when your goal is to make your content go viral, but if your brand is trying to reach a specific buyer persona with a much more specific goal, this number can be somewhat misleading. It's best to consider views as a metric that's quite similar to reach.
How to improve your video views?
Share the content with opinion leaders and/or influencers .
Publish your content on different channels: website, social media, email, etc.
Take advantage of the use of paid ads or campaigns.
2. Play rate
It corresponds to the number of times a user clicked the play button, relative to the total number of people who accessed the video.
By the way, the video can be embedded in a blog post , published on social media or be on a page on your website , where it takes on special relevance.
The play rate acts as a kind of thermometer, able to tell you if your video is correctly positioned on the site. If the video has a low play rate, it is possible that users are having a hard time finding it on your page and you should consider moving it to the area where clicks are usually concentrated.
According to Diode Digital, Video Marketing can be up to 600% more effective than print marketing and email marketing combined, a fundamental pillar in any current digital marketing strategy .
But before analyzing the specific behavior of a video content, and canada business email list even before creating it, it is important to clarify three specific issues, which will determine its success:
3 things to consider before creating video content
Define the specific objective of the video
The message, the elaboration, the format, the length, the production and everything that goes into a single video must be aligned with a particular objective, whether it is to introduce a new product, generate a community or increase the sale of a service. It is important to have this completely clear from the beginning.
Set a specific segmentation to meet the goal
Once you have identified the main goal of the video, you must define the audience to which it will be directed; from there you can select the ideal distribution platform, elaborate the content more precisely and even choose the resources necessary to develop the message effectively.
Identify the set of metrics that the video requires
Once you have defined your objective and segmentation, you must choose the most appropriate parameters and success indicators to achieve it.
It is worth mentioning that not all measurements work for all goals. For this reason, we have selected the 5 most important Video Marketing metrics , we explain how each one works and we give you some tips to obtain better results.
Video Marketing Metrics That Are Vital
1. Views ( views )
This refers to the number of times your video has been viewed by someone, the count of which varies depending on the platform. For example, on social media platforms like YouTube, 30 seconds count as a view, while for Facebook and Instagram it's 3 seconds, as well as for some video management platforms like Wistia.
The number of views a video has is ideal when your goal is to make your content go viral, but if your brand is trying to reach a specific buyer persona with a much more specific goal, this number can be somewhat misleading. It's best to consider views as a metric that's quite similar to reach.
How to improve your video views?
Share the content with opinion leaders and/or influencers .
Publish your content on different channels: website, social media, email, etc.
Take advantage of the use of paid ads or campaigns.
2. Play rate
It corresponds to the number of times a user clicked the play button, relative to the total number of people who accessed the video.
By the way, the video can be embedded in a blog post , published on social media or be on a page on your website , where it takes on special relevance.
The play rate acts as a kind of thermometer, able to tell you if your video is correctly positioned on the site. If the video has a low play rate, it is possible that users are having a hard time finding it on your page and you should consider moving it to the area where clicks are usually concentrated.