Image source: Weibo screenshot
In recent years, Maye Musk has frequently come to China to participate in business activities, and her endorsement fees have reached millions. Many companies that have something to do with technology are willing to treat this "mother of the richest man" as a guest of honor; after all, being related to the Musk family can make the "technological flavor" stronger.
According to "Qujie Business", the latest "aise baby bed" smart bed that has begun to be delivered is said to contain 107 patented technologies. It is equipped with the global invention list of luxembourg whatsapp phone numbers - Cloud Motion System, which integrates three sleep technology modules including Cloudhold, Cloudsleep, and iRoomy. By combining artificial intelligence (AI) and Internet of Things (IoT) technology, it helps users find sweet sleep.
Behind Aise Baby, there is a "father" with a notable background - "China's No. 1 mattress stock" Xilinmen (603008.SH).
01. “Mother of the richest man” came to support
It doesn't seem difficult to ask Musk's mother Maye Musk to "stand up" for the brand. In fact, the 76-year-old American is no stranger to business activities in China.
In recent years, Maye Musk has endorsed Chinese brands such as Magiray, Babycare, and SKG, and has also participated in fashion shows for brands such as Jiangnan Buyi. According to "Fun Business", Maye's endorsement fee is about 300,000 to 500,000 US dollars.
This time, aise baby not only hired Maye Musk as the global brand spokesperson, but also invited Yang Lan and Meng Yutong to participate in the event; in addition, aise baby also invited Han Geng, Su Xing, Yang Chaoyue and other celebrities as brand promotion officers and product experience officers. It can be seen how much money this new brand has invested.
Behind the high-profile marketing is the ambition of aise baby bed to impact the high-end brand. According to the official website of aise baby bed, its smart bed products are divided into three series: "Intelligent, Premium, and Luxury"; the flagship store of aise baby bed on JD.com shows that the price range of its products on the shelves is between 20,000 and 50,000 yuan.
