From this, it is not difficult to find that what Kuaishou is building is the ability to deeply couple content and ecolog
Posted: Thu Dec 12, 2024 5:31 am
From this, it is not difficult to find that what Kuaishou is building is the ability to deeply couple content and ecology in a longer-term and more systematic way, which will further raise its commercialization ceiling.
1. Short drama Olympics promoted the rapid growth of Kuaishou's luxembourg whatsapp number data 5 millionin the third quarter
Online marketing services are a core part of Kuaishou's revenue structure. In the third quarter of this year, this part of revenue accounted for 56.6% of the total revenue.
During the traditional advertising off-season, the rapid growth of Kuaishou's revenue has two key anchors: one is short dramas, and the other is the Olympics.
Let’s look at short dramas first. As the first platform to enter the short drama market, Kuaishou has now gained the largest consumer group of micro short dramas on the entire network.
The person in charge of Kuaishou's Xingmang short drama business previously revealed that as of July this year, the daily active users of Kuaishou short dramas reached 300 million, an increase of 11% compared to 2023. Among them, the number of heavy users who watch more than 10 episodes of short dramas every day reached 146 million, an increase of 55.3% compared to 2023.
The rich short drama content ecosystem and extremely high user stickiness have opened up new commercial growth space for Kuaishou.
On the one hand, around paid short dramas, Kuaishou’s previously created Native link based on service accounts has not only enhanced the user’s immersion in watching short dramas, but also shortened the marketing link for advertisers.
Because users can watch dramas and pay for them within Kuaishou, and the publisher does not need to carry out technical development, they only need to complete simple tasks such as uploading dramas and configuring layouts. This not only reduces the disturbance of traditional advertising to users, but also improves the conversion efficiency of advertisers.
On the other hand, in the third quarter of this year, Kuaishou successfully implemented In-Apps Ads (IAA, in-app advertising short drama model). In July, it launched the Native*IAA link aimed at advertising monetization, expanding the scale of consumer users of free short drama content and broadening advertisers' marketing scenarios and monetization paths.
1. Short drama Olympics promoted the rapid growth of Kuaishou's luxembourg whatsapp number data 5 millionin the third quarter
Online marketing services are a core part of Kuaishou's revenue structure. In the third quarter of this year, this part of revenue accounted for 56.6% of the total revenue.
During the traditional advertising off-season, the rapid growth of Kuaishou's revenue has two key anchors: one is short dramas, and the other is the Olympics.
Let’s look at short dramas first. As the first platform to enter the short drama market, Kuaishou has now gained the largest consumer group of micro short dramas on the entire network.
The person in charge of Kuaishou's Xingmang short drama business previously revealed that as of July this year, the daily active users of Kuaishou short dramas reached 300 million, an increase of 11% compared to 2023. Among them, the number of heavy users who watch more than 10 episodes of short dramas every day reached 146 million, an increase of 55.3% compared to 2023.
The rich short drama content ecosystem and extremely high user stickiness have opened up new commercial growth space for Kuaishou.
On the one hand, around paid short dramas, Kuaishou’s previously created Native link based on service accounts has not only enhanced the user’s immersion in watching short dramas, but also shortened the marketing link for advertisers.
Because users can watch dramas and pay for them within Kuaishou, and the publisher does not need to carry out technical development, they only need to complete simple tasks such as uploading dramas and configuring layouts. This not only reduces the disturbance of traditional advertising to users, but also improves the conversion efficiency of advertisers.
On the other hand, in the third quarter of this year, Kuaishou successfully implemented In-Apps Ads (IAA, in-app advertising short drama model). In July, it launched the Native*IAA link aimed at advertising monetization, expanding the scale of consumer users of free short drama content and broadening advertisers' marketing scenarios and monetization paths.