Being fast online means more money in the bank
Posted: Thu Dec 12, 2024 5:25 am
We've all experienced that frustration when a website we want to visit takes a long time to load. But a slow website isn't just annoying for small business owners. In fact, not having a fast website can hurt your bottom line.
According to a study by the Aberdeen Group , a 1 second delay armenia whatsapp number data 5 million in loading time, on average, leads to:
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions
Multiply that by how many seconds your website takes to load, and it becomes clear that 'thanks' to your slow loading website you are losing potential customers and ultimately losing money.
The majority of Internet users (79%) say they expect a website to load in 2 seconds or less or they will abandon it (and not return).
And the longer the delay, the greater the drop in traffic. For example, according to Optimizely, when The Telegraph website was delayed by 4 seconds, page views dropped by 11%; when this delay was increased to 20 seconds, visits dropped by almost half, to 44%.
With the average website taking over 7 seconds to load, most websites are failing to meet the expectations of most customers.
This fact has not been ignored by big business. Amazon claimed that for every millisecond (thousandth of a second) it sped up its site, revenue increased by 1 percent.
On the other hand, Walmart found that for every second its website speed improved, its conversion rate grew by 2 percent.
And when Trainline, a website for booking train tickets, reduced delays by 0.3 per cent, that small improvement translated into an additional £8m in annual revenue.
According to a study by the Aberdeen Group , a 1 second delay armenia whatsapp number data 5 million in loading time, on average, leads to:
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions
Multiply that by how many seconds your website takes to load, and it becomes clear that 'thanks' to your slow loading website you are losing potential customers and ultimately losing money.
The majority of Internet users (79%) say they expect a website to load in 2 seconds or less or they will abandon it (and not return).
And the longer the delay, the greater the drop in traffic. For example, according to Optimizely, when The Telegraph website was delayed by 4 seconds, page views dropped by 11%; when this delay was increased to 20 seconds, visits dropped by almost half, to 44%.
With the average website taking over 7 seconds to load, most websites are failing to meet the expectations of most customers.
This fact has not been ignored by big business. Amazon claimed that for every millisecond (thousandth of a second) it sped up its site, revenue increased by 1 percent.
On the other hand, Walmart found that for every second its website speed improved, its conversion rate grew by 2 percent.
And when Trainline, a website for booking train tickets, reduced delays by 0.3 per cent, that small improvement translated into an additional £8m in annual revenue.