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But When We Listen, Really Listen, To Our Smes, They Provide Much More Actionable Insight That Is More Relatable To Our Intended Audiences.”listen To Your Smes To Expand The Narrative And Find Insights You Would Have Never Thought About, Says @amywhiggins Via @sarahlparkeruk @cmicontent.share On Xthe Point Is Clear: How You Work With Smes Directly Impacts The Value That Your Content Offers To Your Audience. It’s A Competitive Advantage As Most Creators Follow Their Set Topics And Miss The Unique Angles That Will Draw In Their Audience.

Their Outcome Is Content That Reinforces What They (And Their oman phone number resource Audience) Already Know.to Avoid Copycat Content, You Should Get Better At Collaboration, And That Starts With Listening. “my Advice When Working With Smes – Listen More And Love The Journey Of Discovery,” Amy Says.handpicked Related Content:which Matters More: Content Skills Or Subject Matter Expertise? [rose-colored Glasses]a -step Customer Journey Map Process For Better Content Results [template]be Ready To Listen And Discoverif You Want Your Collaboration With Smes To Exercise, Be Open To Discovering New And Interesting Directions.



You Often Can More Easily Create The Content You Think Is Needed, But Then You Would Miss Out On What Your Audience Says They Want And Get Focused Insight From Smes To Build Your Brand’s Content Credibility. That’s How You Establish A Competitive Edge.want More Content Marketing Tips, Insights, And Examples? Subscribe To Workday Or Weekly Emails From Cmi.cover Image By Joseph Kalinowski/content Marketing Institutesarah L. Parkersarah L. Parkersarah L. Parker Is A Content Writer And Strategist For Bb Tech And Saas.