Li Ziqi, the returning king, needs to face the commercial dilemma
Posted: Thu Dec 12, 2024 5:14 am
On November 12, 2024, Li Ziqi updated two videos simultaneously on multiple platforms and officially returned. Subsequently, Li Ziqi rushed to the top of the hot search list on various platforms. As of 12:00 on November 13, the cumulative number of views of Li Ziqi's two videos exceeded 500 million.
As we all know, the Internet industry is extremely involuted. Although many popular "Internet celebrities" have attracted a lot of attention, most of them cannot escape the fate of being abandoned by the audience due to the clichés of content. Few Internet celebrities can continue to be popular. After three years of hiatus, Li Ziqi still has a huge influence, which indirectly shows that her content has a strong differentiation advantage.
Considering that Li Ziqi has transformed from a "worker" to a boss, in list of latvia whatsapp phone numbers to maintaining competitiveness at the content level, her more important task seems to be to further explore the commercial value of her own IP. However, it should be noted that the market environment of Internet celebrities has changed abruptly in recent years, and many Internet celebrities have fallen into trouble. If Li Ziqi does not want to repeat the same mistakes, she must carefully carry out commercial layout.
1. After three years of hiatus, Li Ziqi finally became a "boss"
Li Ziqi's road to fame began in 2016. In November of that year, she released a self-made video "Lanzhou Beef Noodles". In the video, Li Ziqi, wearing a Chinese white coat, showed the entire process of making Lanzhou beef noodles in detail, from plucking fresh garlic sprouts and radishes to mixing, kneading and pulling noodles.
Image source: Li Ziqi
Due to its exquisite pictures and sophisticated production, the "Lanzhou Beef Noodles" video became popular on the entire Internet as soon as it was released, with 50 million views and over 600,000 likes.
Later, Liu Tongming, the head of Hangzhou Weinian Brand Management Co., Ltd., noticed Li Ziqi and personally went to Mianyang to discuss cooperation with the latter. In July 2017, Li Ziqi and Hangzhou Weinian jointly established Sichuan Ziqi Cultural Communication Co., Ltd., of which Hangzhou Weinian holds 51% and Li Ziqi (Li Jiajia) holds 49%. The former is responsible for commercial promotion, while the latter focuses on creating video content.
At the beginning of the cooperation, Hangzhou Weinian and Li Ziqi got along well and were both committed to making Li Ziqi's IP bigger and stronger. However, as Li Ziqi's IP became increasingly popular and its commercial value soared, Hangzhou Weinian and Li Ziqi gradually became out of tune.
As we all know, the Internet industry is extremely involuted. Although many popular "Internet celebrities" have attracted a lot of attention, most of them cannot escape the fate of being abandoned by the audience due to the clichés of content. Few Internet celebrities can continue to be popular. After three years of hiatus, Li Ziqi still has a huge influence, which indirectly shows that her content has a strong differentiation advantage.
Considering that Li Ziqi has transformed from a "worker" to a boss, in list of latvia whatsapp phone numbers to maintaining competitiveness at the content level, her more important task seems to be to further explore the commercial value of her own IP. However, it should be noted that the market environment of Internet celebrities has changed abruptly in recent years, and many Internet celebrities have fallen into trouble. If Li Ziqi does not want to repeat the same mistakes, she must carefully carry out commercial layout.
1. After three years of hiatus, Li Ziqi finally became a "boss"
Li Ziqi's road to fame began in 2016. In November of that year, she released a self-made video "Lanzhou Beef Noodles". In the video, Li Ziqi, wearing a Chinese white coat, showed the entire process of making Lanzhou beef noodles in detail, from plucking fresh garlic sprouts and radishes to mixing, kneading and pulling noodles.
Image source: Li Ziqi
Due to its exquisite pictures and sophisticated production, the "Lanzhou Beef Noodles" video became popular on the entire Internet as soon as it was released, with 50 million views and over 600,000 likes.
Later, Liu Tongming, the head of Hangzhou Weinian Brand Management Co., Ltd., noticed Li Ziqi and personally went to Mianyang to discuss cooperation with the latter. In July 2017, Li Ziqi and Hangzhou Weinian jointly established Sichuan Ziqi Cultural Communication Co., Ltd., of which Hangzhou Weinian holds 51% and Li Ziqi (Li Jiajia) holds 49%. The former is responsible for commercial promotion, while the latter focuses on creating video content.
At the beginning of the cooperation, Hangzhou Weinian and Li Ziqi got along well and were both committed to making Li Ziqi's IP bigger and stronger. However, as Li Ziqi's IP became increasingly popular and its commercial value soared, Hangzhou Weinian and Li Ziqi gradually became out of tune.