This leads to the basis and premise of insight into the project, that is, first of all, it is necessary to clarify the p

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This leads to the basis and premise of insight into the project, that is, first of all, it is necessary to clarify the perspective from which to examine the project. Taking the protagonist of this article, Greentown GT PLAZA, as an example, in my opinion, it should be a non-core part, because it is a part of the Deep Blue Center, the tallest building under construction in the core area of ​​Qingdao, which integrates high-end business, residence, hotel and business. However, because it is also the first shot of the super-large complex facing the market and the first commercial project launched by Greentown Commercial in list of kuwait whatsapp phone numbers, it has a certain strategic nature. However, both mean that the core of evaluating its success or failure does not lie in "settling accounts", but in demonstrating its significance, such as: showing the extraordinary quality, tonality, and aesthetics of Greentown Deep Blue Center, providing premium support for the overall market entry in the future; showing Greentown's firm determination and professional ability in entering the business, and adding confidence to partners... So it is actually more of an "image project", such as the existence of the same board room, which means that it can be allowed not to make money or even lose money, but it must match or enhance the "image" to trigger good associations with the whole, and it must not tarnish the "image".

Therefore, considering the overall location, size, positioning and other conditions, it can be found that there is only one way to go - "climbing up", at least to the mid-to-high end. Because if it is done low, even if it is very successful in terms of revenue, it will have a great negative impact on the whole. This is like introducing a popular farmer's market in a luxury residential area. Even if the farmer's market is far higher than the market price, what kind of feeling and impact will it bring to this luxury residential area? This leads to the next topic: How can this project "climb up"? Can it even be "high"?



2. Can and how can GT PLAZA “rise to greater heights”?

From a dualistic perspective, everything has two sides. For example, the world is a duality of material and spiritual. Therefore, there are two ways to "climb to the top": the material path and the spiritual path. For commercial projects, the former mainly focuses on visible and tangible aspects such as hardware facilities, decoration, and brand. The core is the brand, because consumers go shopping for consumption, and hardware facilities are secondary. Therefore, in various cities, there are many projects with first-class hardware facilities but failed, and projects with outdated hardware facilities but still popular.

The "high" of a brand mainly lies in its level, but for Qingdao at present, it is almost an impossible task to reach the top in terms of brand level, because the top of the tower has been firmly occupied by Hisense Plaza, and the city's energy level determines that it is difficult to support more high-end projects. Therefore, under the premise that the city's energy level has not undergone a qualitative change and Hisense Plaza does not make fatal mistakes, the brand level limit of other projects is actually comparable to Qingdao MixC (hereinafter referred to as "Qingwan").

Can the project do it? The answer is almost impossible, because it is too close to Qingdao MixC. "How can I allow others to snore beside my bed?" If the brand overlap between this project and Qingdao MixC is too high, how can it not have a significant diversion effect on it? As a project with a construction area of ​​more than 70,000 square meters, even if the store rate is as low as 40%, the rentable area is almost 30,000 square meters. Even if the sales efficiency is as low as 300 yuan/month, the annual sales will be nearly 100 million yuan. In addition, it is mainly catering. How many customers (diversion) will correspond to this nearly 100 million sales? So if Qingdao MixC leaves it alone, it will definitely be a strategic mistake. Therefore, as long as Qingdao MixC is not dizzy, it will strictly control the project in terms of project brand. The reason is very simple-geographically, it is too close and they are eating the same piece of cake.