Anita decided to create a content plan for her LinkedIn profile .
Posted: Tue Dec 03, 2024 8:34 am
Every day he will post something on his profile, with the intent of making the product known and pushing for sales. These posts will be of different nature:
posts about his daily life
Product photos
articles about coffee and its benefits.
In fact, posting something personal makes your contacts feel like they really know you. Photos allow them to get to know the product and understand how it works. Finally, articles on topics related to the basic product (coffee) will help Anita build authority around the brand .
qualified leads linkedin
2. Attract new qualified leads
It all depends on your target . Who are the people you need to sell your product to? Who are you addressing? So, what is your buyer persona ?
LinkedIn is a social network, and as such it works thanks to connections .
What you need is to define your target audience . You don't need to add hundreds of users, but find those who could enhance your customer network.
On LinkedIn , in fact, it doesn't matter whether you have your end customer among germany phone number library your contacts. The peculiarity of this social network is that anything you comment or recommend is inserted into your contacts' newsfeed . This greatly increases the resonance of the posts.
Each of your posts must have the purpose of encouraging your users to comment or give advice , only in this way will 2nd and 3rd degree connections be able to see it.
Link on LinkedIn newsfeed
Example
Anita decided to post something ironic and engaging, so as to encourage salespeople to comment or recommend the post.
coffee gif
“ I think that every Autogrill should offer at least one coffee a day to salespeople! ?
But I think I'll have to go back to my office today and have a coffee with our CaffèBreak!
”
A humorous post that hits a category will generate comments and likes. These will make the post visible on the newsfeed , where it will be seen by other employees of the sales company.
Among them will also be Mario Rossi, its next buyer.
posts about his daily life
Product photos
articles about coffee and its benefits.
In fact, posting something personal makes your contacts feel like they really know you. Photos allow them to get to know the product and understand how it works. Finally, articles on topics related to the basic product (coffee) will help Anita build authority around the brand .
qualified leads linkedin
2. Attract new qualified leads
It all depends on your target . Who are the people you need to sell your product to? Who are you addressing? So, what is your buyer persona ?
LinkedIn is a social network, and as such it works thanks to connections .
What you need is to define your target audience . You don't need to add hundreds of users, but find those who could enhance your customer network.
On LinkedIn , in fact, it doesn't matter whether you have your end customer among germany phone number library your contacts. The peculiarity of this social network is that anything you comment or recommend is inserted into your contacts' newsfeed . This greatly increases the resonance of the posts.
Each of your posts must have the purpose of encouraging your users to comment or give advice , only in this way will 2nd and 3rd degree connections be able to see it.
Link on LinkedIn newsfeed
Example
Anita decided to post something ironic and engaging, so as to encourage salespeople to comment or recommend the post.
coffee gif
“ I think that every Autogrill should offer at least one coffee a day to salespeople! ?
But I think I'll have to go back to my office today and have a coffee with our CaffèBreak!
”A humorous post that hits a category will generate comments and likes. These will make the post visible on the newsfeed , where it will be seen by other employees of the sales company.
Among them will also be Mario Rossi, its next buyer.